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时间:2018-12-05
《中美文化差异对其商务谈判的影响【毕业论文】》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、(20届)英语中美文化差异对其商务谈判的影响TheInfluenceofSino-USCulturalDifferencesonTheirBusinessNegotiations摘要近年来,随着中国经济的飞速发展,尤其是加入WTO以来,我国各企业而临的商务谈判越来越多,其屮美国占有重要分量。随着屮美两国间的经贸往来的飞速发展,双方的商务谈判也越来越频繁。然而由于两国政治环境、长期所受教育的不同等,使其存在着截然不同的文化差异。文化差异对商务谈判的各个方而都有直接的影响,在谈判中忽视文化差异可能会造成沟通障碍和不
2、必要的麻烦,因此了解这种差异显得尤为重要。本文从语言和非语言交际方式、价值观和思维方式三方而的差异来探讨其对商务谈判的影响,并给出几点建议。只有在充分了解了其文化差昇之后,才能在谈判中指定合适的策略,达到一种双赢的局面。关键词:商务谈判;文化差异;影响AbstractRecently,alongwiththefastdevelopmentofChineseeconomy,especiallyafterjoiningtheWTO,businessenterprisesfacemoreandmorenegotiat
3、ions.Amongthem,theUnitedStatesplaysanimportantrole.Sino-USeconomicandtradeexchangehaverapiddeveloped,andbusinessnegotiationsbetweenthetwosidesbecomemorefrequent.Entirelyculturaldifferencesexistbetweenthetwocountriesduetothedifferencesinpoliticalenvironmentan
4、deducation,etc.Culturaldifferenceswillaffectthebusinessnegotiationsdirectly.Therewillbecommunicatingobstaclesorunnecessarytroublesbecauseoftheignoranceofculturaldifferences.SoitisveryimportanttorecognizetheculturaldifferencesbetweenChinaandtheUSA.Thispaperwi
5、lldiscusstheinfluenceofSino-USculturaldifferencesontheirbusinessnegotiations,andthengivesomesuggestionstotackleit.Onlytohaveagoodknowledgeoftheculturaldifferencesbetweenthetwosides,canweusesuitablestrategiestoreachawin-winsituation.KeyWords:BusinessNegotiati
6、on;CulturalDifferences;InfluenceContents中文摘要iAbstractII1Introduction11.1TheBackground11.2TheOutlineofThisPaper22ABriefRecognitionofNegotiationandCulturalDifferences32.1ABriefRecognitionofNegotiation22.2ABriefRecognitionofCultureandCulturalDifferences33Cultur
7、alDifferencesandTheirImpactsonBusinessNegotiation53.1LinguisticandNon-linguisticDifferences53.1.1LinguisticDifferencesandImpacts43.1.2Non-linguisticDifferencesandImpacts53.2DifferencesinValues63.2.1IndividualismandCollectivism63.2.2Equality93.2.3Time83.3Diff
8、erencesinThinkingPattern93.3.1TheOverallThinkingPatternandIndividualThinkingPattern103.3.2TheCurvedThinkingPatternandLinearThinkingPattern103.3.3TheComprehensiveThinkingPatternandAnalyticalThink
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