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1、从广告角度比较中西方文化差异论文IIntroductionLanguageandcultureareinseparable.Eachnational’sspecialculturemodeesoutofthespeechandbehaviorofthatracebyallmeans.Theyusetheiro.Theadvertisementisakindofmanifestationofculture,it’sundertheinfluenceandrestrictoflocalculture.Nationalcultureinfluencesandrestrictsthe
2、developmentandexpressionofadvertisinglanguageent.advertisinglanguagecontainsandreflectsthesocialculture.Languageexistsinthemunityandentofsocietyanddevelopment,andcultureamongthedefiniteroletoplay.Aphilosophyidea,thinkingmodeofrace,theculturalmentalstate,moralconcept,lifestyle,customsandhabi
3、ts,socialsystem,religionandfaith…etc,entlanguagebyallmeans.Nomatterhoethodofmunicationinvolved,itlanguage,.freelostimportantandeffectivemunicationtool.Advertisementthroughtheperformancefunctionoflanguagetodescribetheimageofproduct,expressthetastesensibilityandmakeanintroductionofrelatedprod
4、uctsknoerelythecarrierofproducts;itadjuststraditionandmodernculturefactorstomakethemcarrymorecontentsricherthanit.Infact,theadvertisementlanguageofthesocialculturereflectioniseasilyprehendedandacceptedbypeople,thiscanpromotetheeffectofadvertisement.Takecognizanceofthis,makegreatefforttodisc
5、usstheinsiderelationofnationalcultureandadvertisementlanguage,ithasimportantfunctiontocreateanddesigntheadvertisementlanguageatchesthebasicprincipleofadvertisementexpressionandsuitesparticularnationalculturalcharacteristic.Eachadvertisementlanguagehasitstraceofsocialnationalculture,accordin
6、gtoeverynation’sthinkingmode,mentalcharacteristic,livingcustom,valuejudgment,eventhepoliticalbelief,socialsystemtoconsideranadvertisementcreation,inordertokeepatch“nativeson”mindsethasalreadybeenearnestlypracticedbynumerousadvertisementplanpersonnel.TheinfluenceofChineseandeanakeusexperienc
7、etheinfinitudedelight.Chineseandueller,1966:66).Butinaterial,emphasisspeciallyonthechangeanddifferenceofthenature,stressedthatpersonalfreedom、self—developmentandpersonalenterprise.Thebiggestdifferentbetoniousandpluralistsifthatthepluralistsisnotlimited.L
