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1、从广告角度比较中西方文化差异的论文iintroductionlanguageandcultureareinseparable.eachnational’sspecialculturemodeesoutofthespeechandbehaviorofthatracebyallmeans.theyusetheiro.theadvertisementisakindofmanifestationofculture,it’sundertheinfluenceandrestrictoflocalculture.nationalcultureinfluencesandrestrictsthedevel
2、opmentandexpressionofadvertisinglanguageent.advertisinglanguagecontainsandreflectsthesocialculture.languageexistsinthemunityandentofsocietyanddevelopment,andcultureamongthedefiniteroletoplay.aphilosophyidea,thinkingmodeofrace,theculturalmentalstate,moralconcept,lifestyle,customsandhabits,socialsy
3、stem,religionandfaith…etc,entlanguagebyallmeans.nomatterhoethodofmunicationinvolved,itlanguage,languageostimportantandeffectivemunicationtool.advertisementthroughtheperformancefunctionoflanguagetodescribetheimageofproduct,expressthetastesensibilityandmakeanintroductionofrelatedproductsknoerelythe
4、carrierofproducts;itadjuststraditionandmodernculturefactorstomakethemcarrymorecontentsricherthanit.infact,theadvertisementlanguageofthesocialculturereflectioniseasilyprehendedandacceptedbypeople,thiscanpromotetheeffectofadvertisement.takecognizanceofthis,makegreatefforttodiscusstheinsiderelationo
5、fnationalcultureandadvertisementlanguage,ithasimportantfunctiontocreateanddesigntheadvertisementlanguageatchesthebasicprincipleofadvertisementexpressionandsuitesparticularnationalculturalcharacteristic.eachadvertisementlanguagehasitstraceofsocialnationalculture,accordingtoeverynation’sthinkingmod
6、e,mentalcharacteristic,livingcustom,valuejudgment,eventhepoliticalbelief,socialsystemtoconsideranadvertisementcreation,inordertokeepatch“nativeson”mindsethasalreadybeenearnestlypracticedbynumerousadvertisementplanpersonnel.theinfluenceofchineseandanyericanpgnameditsshampoo“pert-plus”intheunitedst
7、ates,beingnamed“perjoice”intheasia,anditschinesenameis“floatsoft”tocaterforchinesemarket,anditcanexplainaproblemverymuch.oofchineseandentisdiverse,advertisinglanguagealsomanifestsdifferentculturevalueandthinkingmode.as
