资源描述：
《从广告角度比较中西方文化差异的论文(范本)》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、从广告角度比较中西方文化差异的论文从广告角度比较中西方文化差异的论文iintroductionlanguageandcultureareinseparable.eachnational’sspecialculturemodeesoutofthespeechandbehaviorofthatracebyallmeans.theyusetheirownlanguagetorecordthethingshappenedbythem.theadvertisementisakindofmanifestat
2、ionofculture,it’sundertheinfluenceandrestrictoflocalculture.nationalcultureinfluencesandrestrictsthedevelopmentandexpressionofadvertisinglanguagewhichisthecorecontentofadvertisement.advertisinglanguagecontainsandreflectsthesocialculture.languageexist
3、sinthemunityandwiththedevelopmentofsocietyanddevelopment,andcultureamongthedefiniteroletoplay.aphilosophyidea,thinkingmodeofrace,theculturalmentalstate,moralconcept,lifestyle,customsandhabits,socialsystem,religionandfaith…etc,willproduceafunctiontoth
4、eadvertisementlanguagebyallmeans.nomatterhowtheadvertisingartdevelop,aslongasitisapopularmethodofmunicationinvolved,itwillnevertakepartfromlanguage,languagewillbethemostimportantandeffectivemunicationtool.advertisementthroughtheperformancefunctionofl
5、anguagetodescribetheimageofproduct,expressthetastesensibilityandmakeanintroductionofrelatedproductsknowledgelivelyandspecifically.however,thecurrentlanguageisnotmerelythecarrierofproducts;itadjuststraditionandmodernculturefactorstomakethemcarrymoreco
6、ntentsricherthanit.infact,theadvertisementlanguageofthesocialculturereflectioniseasilyprehendedandacceptedbypeople,thiscanpromotetheeffectofadvertisement.takecognizanceofthis,makegreatefforttodiscusstheinsiderelationofnationalcultureandadvertisementl
7、anguage,ithasimportantfunctiontocreateanddesigntheadvertisementlanguagewhichmatchesthebasicprincipleofadvertisementexpressionandsuitesparticularnationalculturalcharacteristic.eachadvertisementlanguagehasitstraceofsocialnationalculture,accordingtoever
8、ynation’sthinkingmode,mentalcharacteristic,livingcustom,valuejudgment,eventhepoliticalbelief,socialsystemtoconsideranadvertisementcreation,inordertokeepwith“nativeson”taste,match“nativeson”mindsethasalreadybeenearnestlypracticedbynumerousadvertisemen
