从广告角度比较中西方文化差异

从广告角度比较中西方文化差异

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1、从广告角度比较中西方文化差异IIntroductionLanguageandcultureareinseparable.Eachnational’sspecialculturemodeesoutofthespeechandbehaviorofthatracebyallmeans.Theyusetheiro.Theadvertisementisakindofmanifestationofculture,it’sundertheinfluenceandrestrictoflocalculture.National

2、cultureinfluencesandrestrictsthedevelopmentandexpressionofadvertisinglanguageent.advertisinglanguagecontainsandreflectsthesocialculture.Languageexistsinthemunityandentofsocietyanddevelopment,andcultureamongthedefiniteroletoplay.Aphilosophyidea,thinkingmodeo

3、frace,theculturalmentalstate,moralconcept,lifestyle,customsandhabits,socialsystem,religionandfaith…etc,entlanguagebyallmeans.Nomatterhoethodofmunicationinvolved,itlanguage,languageostimportantandeffectivemunicationtool.Advertisementthroughtheperformancefunc

4、tionoflanguagetodescribetheimageofproduct,expressthetastesensibilityandmakeanintroductionofrelatedproductsknoerelythecarrierofproducts;itadjuststraditionandmodernculturefactorstomakethemcarrymorecontentsricherthanit.Infact,theadvertisementlanguageofthesocia

5、lculturereflectioniseasilyprehendedandacceptedbypeople,thiscanpromotetheeffectofadvertisement.Takecognizanceofthis,makegreatefforttodiscusstheinsiderelationofnationalcultureandadvertisementlanguage,ithasimportantfunctiontocreateanddesigntheadvertisementlang

6、uageatchesthebasicprincipleofadvertisementexpressionandsuitesparticularnationalculturalcharacteristic.Eachadvertisementlanguagehasitstraceofsocialnationalculture,accordingtoeverynation’sthinkingmode,mentalcharacteristic,livingcustom,valuejudgment,eventhepol

7、iticalbelief,socialsystemtoconsideranadvertisementcreation,inordertokeepatch“nativeson”mindsethasalreadybeenearnestlypracticedbynumerousadvertisementplanpersonnel.TheinfluenceofChineseandeanakeusexperiencetheinfinitudedelight.Chineseandueller,1966:66).Butin

8、aterial,emphasisspeciallyonthechangeanddifferenceofthenature,stressedthatpersonalfreedom、self—developmentandpersonalenterprise.Thebiggestdifferentbetoniousandpluralistsifthatthepluralistsisnotlimited.L

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