国际经贸高级英语17

《国际经贸高级英语17》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、TEXTTheLaunchingofABusinessMatsushitabeganhisbusinessin1917withsavingsof100yenandwithfourassistants,includinghiswife,Mumeno.Noneofthefivehadtheequivalentofahighschooleducation.Morebasically,notoneofthemknewhowtomanufactureanelectricalsocket.TheMatsushita“factory”

2、wasestablishedinsidehistwo-roomtenementhouse.Totalspaceavailableforworkingandlivingequaled130squarefeet.Withnorevenuesandverylimitedfinancing,theyscrambledtomanufacturethenewsocketdesign.Theinsulationrequiredinsidetheproductprovedtobeamajorproblem.Toovercometheir

3、lackoftechnologicalknow-how,theyworkedlonghours,sevendaysaweek.AssistancefinallycamefromaformerOsakaLightcolleague,whohadlearnedhowtomakeinsulationandexplainedhowtodoit.InthemiddleofOctober1917,afterfourmonthsofwork,theysucceededincreatingafewsamplesofthenewdesig

4、n.UnitSeventeenMatsushita:TheWorld’sGreatestEntrepreneur?—CindyKanoButwholesalersreceivedtheproductcoolly,ifatall.Theirconcernswerethesameasthosestartupsoftenheartoday.“Comebackwhenyouhaveatrackrecord.Ican’taffordtotakeyouonifthereisariskthatyoumightbeoutofbusi

5、nessinafewmonths.”“Havingonlyoneproductisaproblem.IfIboughteachitemIhandlefromadifferentmanufacturer,Iwouldhavetodealwiththousandsofsuppliers,andthatwouldn’twork.Comebackwhenyouhaveabroaderlineofproducts.”Togeneratemuchneededcash,MatsushitaandMumenopawnedclothesa

6、ndotherpersonalitems.Theyalsoworkedfuriouslytobuildthefailingbusiness.Matsushitaattemptedtoimprovethedesignofhisattachmentplugandtoinventadditionalproducts.UnitSeventeenMatsushita:TheWorld’sGreatestEntrepreneur?—CindyKanoAwholesalerwholikedtheyoungentrepreneurs

7、learnedthatoneofhissupplierswashavingaproblem.KawakitaElectricwasshiftingfromusingporcelaininsulationplatesaselectricfanbasestolessbreakableonesmadefromanasbestos-likematerial.Theelectricalfirmneededthenewbasesimmediatelybutdidnothaveasource.Thewholesalersuggeste

8、dthatMatsushitasetasidetheelectricplugprojectandmake1000insulatorplates.Heagreedtodosowithouthesitation.Thedistributortoldhimthatifhecompletedtheorderquickly,h