国际经贸高级英语16

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1、TEXTIntroductionTheenvironmentofPhilipsIndustriesmaywellbecalledcompetitive.Thesituationinwhichwearedoingbusinessisdifficultandweusetermssuchastargetingandstrategytodescribeattackanddefence.Weregularlytakemanyfarreachingandimportantdecisions,whichdonotonlyaffectthecashflowandprofitabilit

2、y,butalsothewell-beingofouremployees,theintegrityofthephysicalenvironment,theprosperityofthecountriesinwhichweareoperatingandmanyfactorswhichcontributetothequalityoflife.Iwillconcentrateonthestrategyweadoptedtomaintainourpositionvis-à-visourcompetitors,andIwillnotdwellonthemanyapplicatio

3、nsofinformationtechnologyweareusingtodayandwhichweconsideranoperationalnecessityinallourbusinesssectors.UnitSixteenMultinationalsinaCompetitiveEnvironment:TheCaseofPhilipsIndustries—J.J.TuytTheCompanyIncaseyouarenotfamiliarwithPhilipsIndustriesthefollowingwillintroducethiselectronicsco

4、mpany.PhilipsIndustriesisadiversifiedelectronicscompanyoperatinginabout60countriesintheworld.Ithadaturnoverin1987ofcirca53billionDutchguildersor26billionDollars,whichtookPhilipstothe22ndplaceonFortune’slistoftheworld’slargestcompanies.Onthesamelistitisthe7thlargestelectroniccompany,opera

5、ting370factoriesandemploying330,000people,24,000oftheminR&D.ThecompanyisbasedinEurope,whereabout62percentofthetotalturnoverisgeneratedin170factories.Philipswasestablishedahundredyearsago,whenmanufacturingofbulbsstartedinEindhoven.Philipsstillisprominentinthebusinessoflighting—theworldlea

6、der—andthecompanyhopestomaintainthatposition.UnitSixteenMultinationalsinaCompetitiveEnvironment:TheCaseofPhilipsIndustries—J.J.TuytOtherproductsectorsincludeconsumerelectronics,wherePhilipsisthesecondlargestintheworld,telecommunicationanddatasystems.Thislastsectorincludesabroadscopeofp

7、roductsandservicesincomputersandbusinesscommunicationinthewidestsenseoftheword.Philips’professionalproductsandsystemsincludemedicalequipmentandawiderangeoftestandmeasuringequipmentsofallkindsforlaboratoriesandindustries,aswellasmachinesandtoolsforindustrialproduction.Furt