国际经贸高级英语

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1、TEXTIntroductionTheenvironmentofPhilipsIndustriesmaywellbecalledcompetitive.Thesituationinwhichwearedoingbusinessisdifficultandweusetermssuchastargetingandstrategytodescribeattackanddefence.Weregularlytakemanyfarreachingandimportantdecisions,whichdonotonlyaffectthecashflowandprofitability,butalsothe

2、well-beingofouremployees,theintegrityofthephysicalenvironment,theprosperityofthecountriesinwhichweareoperatingandmanyfactorswhichcontributetothequalityoflife.Iwillconcentrateonthestrategyweadoptedtomaintainourpositionvis-à-visourcompetitors,andIwillnotdwellonthemanyapplicationsofinformationtechnolog

3、yweareusingtodayandwhichweconsideranoperationalnecessityinallourbusinesssectors.UnitSixteenMultinationalsinaCompetitiveEnvironment:TheCaseofPhilipsIndustries—J.J.TuytTheCompanyIncaseyouarenotfamiliarwithPhilipsIndustriesthefollowingwillintroducethiselectronicscompany.PhilipsIndustriesisadiversifie

4、delectronicscompanyoperatinginabout60countriesintheworld.Ithadaturnoverin1987ofcirca53billionDutchguildersor26billionDollars,whichtookPhilipstothe22ndplaceonFortune’slistoftheworld’slargestcompanies.Onthesamelistitisthe7thlargestelectroniccompany,operating370factoriesandemploying330,000people,24,000

5、oftheminR&D.ThecompanyisbasedinEurope,whereabout62percentofthetotalturnoverisgeneratedin170factories.Philipswasestablishedahundredyearsago,whenmanufacturingofbulbsstartedinEindhoven.Philipsstillisprominentinthebusinessoflighting—theworldleader—andthecompanyhopestomaintainthatposition.UnitSixteenMul

6、tinationalsinaCompetitiveEnvironment:TheCaseofPhilipsIndustries—J.J.TuytOtherproductsectorsincludeconsumerelectronics,wherePhilipsisthesecondlargestintheworld,telecommunicationanddatasystems.Thislastsectorincludesabroadscopeofproductsandservicesincomputersandbusinesscommunicationinthewidestsenseoft

7、heword.Philips’professionalproductsandsystemsincludemedicalequipmentandawiderangeoftestandmeasuringequipmentsofallkindsforlaboratoriesandindustries,aswellasmachinesandtoolsforindustrialproduction.Furt