国际经贸高级英语17.ppt

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1、TEXTTheLaunchingofABusinessMatsushitabeganhisbusinessin1917withsavingsof100yenandwithfourassistants,includinghiswife,Mumeno.Noneofthefivehadtheequivalentofahighschooleducation.Morebasically,notoneofthemknewhowtomanufactureanelectricalsocket.TheMatsushita“factory”wasestablishe

2、dinsidehistwo-roomtenementhouse.Totalspaceavailableforworkingandlivingequaled130squarefeet.Withnorevenuesandverylimitedfinancing,theyscrambledtomanufacturethenewsocketdesign.Theinsulationrequiredinsidetheproductprovedtobeamajorproblem.Toovercometheirlackoftechnologicalknow-ho

3、w,theyworkedlonghours,sevendaysaweek.AssistancefinallycamefromaformerOsakaLightcolleague,whohadlearnedhowtomakeinsulationandexplainedhowtodoit.InthemiddleofOctober1917,afterfourmonthsofwork,theysucceededincreatingafewsamplesofthenewdesign.UnitSeventeenMatsushita:TheWorld’sGr

4、eatestEntrepreneur?—CindyKanoButwholesalersreceivedtheproductcoolly,ifatall.Theirconcernswerethesameasthosestartupsoftenheartoday.“Comebackwhenyouhaveatrackrecord.Ican’taffordtotakeyouonifthereisariskthatyoumightbeoutofbusinessinafewmonths.”“Havingonlyoneproductisaproblem.If

5、IboughteachitemIhandlefromadifferentmanufacturer,Iwouldhavetodealwiththousandsofsuppliers,andthatwouldn’twork.Comebackwhenyouhaveabroaderlineofproducts.”Togeneratemuchneededcash,MatsushitaandMumenopawnedclothesandotherpersonalitems.Theyalsoworkedfuriouslytobuildthefailingbusi

6、ness.Matsushitaattemptedtoimprovethedesignofhisattachmentplugandtoinventadditionalproducts.UnitSeventeenMatsushita:TheWorld’sGreatestEntrepreneur?—CindyKanoAwholesalerwholikedtheyoungentrepreneurslearnedthatoneofhissupplierswashavingaproblem.KawakitaElectricwasshiftingfromu

7、singporcelaininsulationplatesaselectricfanbasestolessbreakableonesmadefromanasbestos-likematerial.Theelectricalfirmneededthenewbasesimmediatelybutdidnothaveasource.ThewholesalersuggestedthatMatsushitasetasidetheelectricplugprojectandmake1000insulatorplates.Heagreedtodosowitho

8、uthesitation.Thedistributortoldhimthatifhecompletedtheorderquickly,h