1、当前中国传媒业发展客观趋势解读[摘 要] 中国传媒业正处在深刻转型的关键点上,中国传媒业发展呈现下述发展趋势:我国传媒体制正酝酿着重大调整, 从“喉舌论”转到提供社会信息安全保障;新闻传播的价值诉求将发生两大转型,重资讯提供以构建保障社会安全的“网”,重意见表达构建活跃的公共话语平台;同时,我国媒介经营模式也正在发生从追求规模扩增到追求效益、从“单点式”到传媒产业价值链、从“粗放式”到“专业化”的经营嬗变。[关键词]传媒业;发展趋势;传媒体制;经营模式Abstract: Chinese media industry is on the key po
2、int of deep transformation. The thesis tried to explain the development trend of Chinese media industry. The media industry of China is preparing an important adjustment. From the propaganda theory to support social information secure guarantee, the value pursuing of neunicati
3、on ations: focusing on information . Meanedia operation model of China is also changing from pursuing scope increasing to benefits, from single point to production value chain of the industry, from loss-control and open to professional.Key edia Industry, Development Trend, Med