资源描述:
《THE FACTORS AFFECTING CROSS- CULTURAL BUSINESS COMMUNICATION 英语专业论文》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、THEFACTORSAFFECTINGCROSS-CULTURALBUSINESSCOMMUNICATIONBusinessisnotconductedinanidenticalfashionfromculturetoculture.Consequently,businessrelationsareenhancedwhenmanagerial,sales,andtechnicalpersonnelaretrainedtobeawareofareaslikelytocreatecommunicationdifficultiesandconflictacrosscu
2、ltures.Similarly,internationalcommunicationisevenfurtherstrengthenedwhenbusinesspeoplecananticipateareasofcommonality.Finally,businessingeneralisenhancedwhenpeoplefromdifferentculturesfindnewapproachestooldproblemscreatingsolutionsbycombiningculturalperspectivesandexaminingtheproblem
3、athandfromeachother'sdifferingculturalperspectives.ETHNOCENTRISMProblemsinbusinesscommunicationconductedacrossculturesoftenarisewhenparticipantsfromonecultureareunabletounderstandculturallydetermineddifferencesincommunicationpractices,traditions,andthoughtprocessing.Atthemostfundamen
4、tallevel,problemsmayoccurwhenoneormoreofthepeopleinvolvedclingstoanethnocentricviewofhowtoconductbusiness.Ethnocentrismisthebeliefthatone'sownculturalgroupissomehowinnatelysuperiortoothers.Itiseasytosaythatethnocentrismonlyaffectsthebigotedorthoseignorantofothercultures,andsoisunlike
5、lytobeamajorfactorinone'sownbusinesscommunication.Yetdifficultiesduetoamisunderstandingofelementsincross-culturalcommunicationmayaffectevenenlightenedpeople.Ethnocentrismisdeceptivepreciselybecausemembersofanycultureperceivetheirownbehavioraslogical,sincethatbehaviorworksforthem.Peop
6、letendtoacceptthevaluesoftheculturearoundthemasabsolutevalues.Sinceeachculturehasitsownsetofvalues,oftenquitedivergentfromthosevaluesheldinothercultures,theconceptofproperandimproper,foolishandwise,andevenrightandwrongbecomeblurred.Ininternationalbusiness,questionsariseregardingwhati
7、sproperbywhichculture'svalues,whatiswisebywhichculture'sviewoftheworld,andwhatisrightbywhosestandards.Sincenooneindividualislikelytorecognizethesubtleformsofethnocentrismthatshapewhoheorsheis,internationalbusinesspractitionersmustbeespeciallycarefulinconductingbusinesscommunicationac
8、rosscultures