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1、顺丰的商业模式工商111第一小组SF'sdevelopmentprocess-theturningpoint顺丰的发展历程——转折点March26,1993,theSFcompanyincorporatedinShunde,Guangdong,theearlydaysthecompanyonlysixpeople(includingWangWei).1993年3月26日,在广东顺德注册成立了顺丰公司,创业初期公司只有6个人(包括王卫)。In1996,SFbegantogetinvolvedinthedomesticcour
2、ier.1996年,顺丰开始涉足国内快递。In1997,SFhasamonopolyinthelocalShenzhen-HongKongFreight,ShundetoHongKongonlandaccess,70%ofthegoodsbytheSFacarrier.1997年,顺丰已经在局部垄断了深港货运,在顺德到香港的陆路通道上,70%的货由顺丰一家承运。In2000,afterseveralmajoraccidentsoccurred,WangWei,founderofSFfinallydecidedtoaband
3、onthejoiningsystem,concentrateonDirectmode.2000年,在发生了几次大的事故之后,顺丰创始人王卫终于下定决心抛弃加盟制,专心于直营模式。Inearly2003,duetoSARS,airfreightfelloccasion,SFYangtzeRiverExpresssignedacontractwithhomeopathy,becamethefirst(andcurrentlyonlyone)all-cargoplaneusingprivatecouriercompanies.2
4、003年初,因SARS,航空运价大跌之际,顺丰顺势与扬子江快运签下合同,成为国内第一家(也是目前唯一一家)使用全货运专机的民营速递企业。In2012,SFbegantotrytoentertheeraofconveniencestores.2012年顺丰开始尝试进入便利店时代。SF'sdevelopmentprocess-theturningpoint顺丰的发展历程——转折点SF‘scorevalues-FIRST顺丰的核心价值观——FIRSTSF‘scorevalues-FIRST顺丰的核心价值观First,doanho
5、nest,uprightperson.1.首先是一个诚信、正直的人Second,alwaysrespectpeople,trusttheteam'sstrength.2.永远尊重人,信赖团队的力量Third,thecustomeristhemostimportantforus,givethebestservicetoourcustomers.3.客户对我们来说是最重要的,奉献最好的服务Fourth,seriousandresponsible.4.做事认真,勇于承担责任"FIRST"istheEnglishabbreviat
6、ionSFcorevalues,weretakeningoodfaith(faith),integrity(integrity),responsibility(responsibility),service(service),theteam(team)acombinationofthefirstletter.“FIRST”是顺丰核心价值观的英文简写,分别取诚信(faith),正直(integrity),责任(responsibility),服务(service),团队(team)的首个字母组合而成。SFbrandconce
7、pt顺丰的品牌理念Positive:therapidexpansionandadvancementofbusiness积极:迅速扩展和进步的业务SFofferssame-daycourierbusinessintheearlyyearsbetweenShundeandHongKong.AsthecompanycontinuedtodevelopandmovetowardsinternationalSFExpressnowbecomeoneofthecourierindustryleaderinChina'snational
8、brands.Itspositiveandorderlydevelopmentoflandandairexpressnetwork,andfocusonbuildingtalentistheprimarytaskoftheenterpriselong-termdevelopmentplanning.成立