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1、AbstractHowtorealizeofflineserviceandinordertoachievethelinkagebetweenonline
andofflineisthestrategicobjectivefortheE-commercecompany.Thesecompanies
havemadedifferentattemptstoachievethisgoal.Inthepast,onlineandoffline
businessseemsapairofenemy,however,theyhave
2、turnedintoapairoflovernow.
Therelationshipbetweeneachotherseemsinseparable.Thispaperhadfinishedthe
researchonO2ObusinessmodeloflogisticsindustryleaderShunfengExpress
company.AimingtofindthelayoutofwholeO2Oinductionsothatwecanknowthe
strategictargetingtheyantici
3、patetoachieve..Throughtheanalysisonitsbusiness
modeltofindtheexistingandpotentialproblemstheyneedfaceto.Finally,the
innovativesolutioncanbeputforward.ItwillhavesignificanceforShunfengto
maintainitsleadingpositionandcompetitiveness.Basedonthecaseanalysisresearch
4、methods,assistwithliterature,periodicals,
Internetandenterpriseinternalinformation,combinethetheoreticalanalysisandcase
study,usetheSWOTanalysistools,taketheO2Obusinessmodelascoreresearch
object.Firstofall,summarizethecurrentsituationandexistingproblemofShunfen
5、g
O2Obusinessmodel.Secondly,throughthePESTandSWOTanalysistoolsto
analyzetheexternalenvironmentandmarketingprospectofShunfengCompany.It
willbethefragmentbasistoevaluatewhetheritsmarketpositioningiscorrectornot.
Throughfurtherstudyonitsprocesssystemandprofitprote
6、ctionmechanismwecan
knowwhetherthecompetitivenessissustainableortemporary.Finally,givethe
solutionwithalloftheexistingandpotentialproblems.Theconclusionsoftheessayareasfollow:(1)ShunfengO2Omodelhave
clearlyandcorrectpositioning,meanwhile,haveenoughskilltosuppor
7、tit.Inthe
processofO2Obusinesslayout,thehighendcommunityhaveincludedinitsfuture
businessempire.BeforetheHeikecomeout,ShunfengBestandShunfengCold
Chainhavealreadymadesomeomeachievementsintheirrespectiveareas.
(2)ShunfengO2Ohasclearlyprofitobjectivesandmultipleme
8、thodstomakeprofit.
ThebiggestinvestmentcurrentlyisHeikestore,however,themoneywhichhave
investedgivethehelptoHeiketowin3to5yearstoachievebreak-evenpoint.Ifthe
initialsuccessc
