资源描述：
《我国特许经营现状及对策》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、摘要经济体制与政治体制改革及我国对外开放的实施，使生产行业得到了飞速发展，产品极大丰富，也促使整个商业经营环境发生了变化。特许经营的国际化趋势也越来越显著，各个国家的特许经营企业都纷纷在海外扩展加盟连锁店，这些海外集团已将视角伸入我国，正试图占领更大的市场。中国广阔的市场和巨大的消费潜力使得对中国地区特许权的竞争进入了白热化的状态。面对国外特许经营企业高超的经营管理技巧，成熟的特许经营经验，高效的配送体系，我国分销业如何应对，已成为行业界和学术界关注的焦点。特许经营是21世纪最主要的商业经营模式。而我国发展
2、特许经营有着巨大的市场潜力和一定的资源基础，选择对该题的研究，不仅具有理论价值，对指导我国特许经营的发展也具有重要的意义。本文首先阐述了特许经营的涵义、类型以及其优势；其次论述了国外特许经营的发展现状及趋势；分析了我国特许经营的发展现状及存在的问题；进而提出我国发展特许经营应采取的措施。关键词：特许经营，特许人，受许人，发展现状，措施5.1-9,,services,andmakethecitymoreattractive,strengtheningpublictransportinvestment,esta
3、blishedasthebackboneoftheurbanrailtransitmulti-level,multi-functionalpublictransportsystem,thusprotectingtheregionalpositionandachieveIAbstractEconomicsystemandpoliticalsystemreformandopening-upinChina,makemanufacturingindustrygotrapiddevelopment,productgr
4、eatlyenrichedandalsopromptthebusinessenvironmentchanges.Thetrendofinternationalizationoffranchisingismoresignificant,eachcountryofthefranchisingenterprisesarejoiningthechaininoverseasexpansion,theseoverseasgrouphasbeenintroducedintochina,andaretryingtooccu
5、pylargermarket.ThevastmarketandgreatconsumptionpotentialofChinamakesthecompetitionofChinafranchiseintothewhite-hotstate.Facingwithoverseasenterprisesofthefranchiseexcellentmanagementskills,matureexperienceandefficientdistributionsysteminChina,howtodealwith
6、thedistributivetradehasbecomingthefocusofindustryandacademia.Franchiseisthemostmainbusinessmodelofthe21stcentury.Andourdevelopmentofthefranchisehasahugemarketpotentialandtheresourcesfoundation,onthebasisoftheresearchtopicselection,notonlyhasthetheoreticalv
7、alue,butalsohasthevitalsignificancetoguideourfranchisedevelopment.Thispaperexpoundstheconnotation,thetypeandadvantagesofthefranchise;Thendiscussesthedevelopmentsituationandtrendofoverseasfranchise;Third,analysesthefranchise'sdevelopmentpresentsituationandt
8、heexistencequestion;Finallyputsforwarddevelopmentconcessionarymeasuresthatshouldbeadopted.keywords:franchise,thefranchisor,thefranchisee,developmentsituation,measures5.1-9,,services,andmakethecitymoreattracti
