the future of libraries, the critical issues

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TheFutureofLibrariesTheCriticalIssuesDr.KenHaycockOctober,2015SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Remember…•Thesearequestions.•Theyarenotanswers.•Nevertheless,theyarecommonquestionsanddilemmas…•Onlyyoucandeterminewhatisrightforyourorganization.SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Thefutureisnotwhatitusedtobe!SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Thefuturecanbebright!SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download OurMission?OurBusiness?“…toorganizetheworld’sinformationandmakeituniversallyaccessibleanduseful.”SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Whatissuccess?•Whycanwenotagreeoncommonkeysuccessfactorsforourindustry?SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Auniquevalueproposition?•Whatisouruniquevalueproposition?•Whatisourstaff’suniqueexpertise(ateachercandothat,asocialworkerdoesthat,afacultymembercoulddothat…)?SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Promisingnewinitiatives?Aswemoveintonewareas(learningcenters,afterschoolprograms,researchsupport,makerspaces)othersalreadyoccupymuchofthatspace.Conversely,otherpublicagenciesaremovinginto“our”space.SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Andweareexpensive…Citymanagersandprovostsareseeinglessexpensiveoptionswithintheirjurisdictions,whetherpreschoolprogramsincommunitycentersorspaceincafeterias.Sharedservicesisshiningaspotlightonperceivedduplication,andweareexpensive.SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Isfiveyearstoolong?•Istheuniversitybusinessmodelbroken?WhatiffirstyearstudentsmigratetoMOOCsforcreditorcheaperinstitutionswithsmallerclasses?Whataretheimplicationsforus?Aretherereallyfartoomanyuniversitiesasproposed?SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Everyoneisaffected…Asseniorcitystaffarereduced,librarydirectorsarenotimmune.Morearepickingupresponsibilitiesforcommunitycenters,culturalinstitutionsandevenparkinganddogswhileinuniversities,IT,informationmanagement,learningservices,bookstores,museums,arebeingrolledtogetherinoneportfolio.SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Whataboutthecompetition?•Competitionabounds,whetherGoogleHelporscribd,orMcDonald’sandnationalnewspapers,orpublicagenciesofferingprograms.Theissueiscompetitionfortimeaswellasexpertise.SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download •Whendowegetseriousaboutpositioningandmarketing?Evenourusersdon’tknowtheservicesweprovide.SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Partnerships‘r’Us•Collaborationandpartnershipsarecritical.•Butwithwhomandforwhatpurposeandbywhatmeasurement?SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Whatisthebrand?•11centsofdollaronmaterials.•The%isdown,from25%to12%.•But:Titlesupfrom11kto328k.•Andpeoplearebuyingthem,from955min1975to3.1bin2009–from4percapitaperyearto10.•Libraryshareofbookmarkethasdeclinedfrom4%to1%.SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download •Howdowereclaimourbrand?•Ourvendorpartnersarestartingtocommunicatedirectlywithourcustomers.SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Ohdear:•Dissatisfactionwithservice:poorsignage;inhospitable;unfriendly;lackofparking;dirty;cold;hard-to-use;inconvenienthours–Andmanygreatinstitutionsclosedwhilehavinghighcustomersatisfaction.SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Ourculturehasproblems…Itcannolongertaketwoyearstomakedecisionslikeintegratingtwodesks.Theworldismovingfasterthanweare.SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Theprofessionalstaff…•Thereisatensionbetweensomeprofessionalstaffwhoseefewerdemandsequatingwithbetterserviceandadministratorswhoseemarketshareandusereducingandthusfuturereductionsinfunding.–Howcanthesenseofentitlementbebroken?SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Andtheprofession?•Whataretheimplicationsforeducationandtheprofessionwhenemployersarehiringfewerprofessionallibrariansforlibraries?SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Howdowebuildcapacity?•Howdowecelebratewhatwedrop,orhowdowedropservices,eventhoughtherearesixfaithfulusersandapassionatestaffperson?SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Aretherealternatives?•Publiclibrarieshavebeenoutsourcedtoprivatefirms.Nowacademiclibrariesarebeingoutsourcedtoprivatefirms.Howdowefocusmoreonefficienciesandoperationsresearchtocompeteforthecostofservicedelivery?SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Butwehavevalues…•Howdowebalancevalueswithaction,chargingfinesforchildrenwhileespousingliteracy,expressingconcernaboutprivacywhileallowingamazontocollectdataondownloadstokindles?•Whydopartnergroupsseemtovaluefee-basedservicesbetterthan“free”?SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Helporhindrance?•Havelibraryboardsoutlivedtheirusefulness?Keepingusfromtheadultdecision-makingtable?SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download Ourstructures•Isthelibraryonesystemwithmanydoorsormanyuniqueneighborhood/departmentalservicesjoinedinaconfederationorcollaborativeenterprise?•Whydoorganizationalstructuresstillfocusonbuildings?SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download •Morequestionsthananswers.–Butcriticalquestions.SouthChinaNormalUniversity(202.116.41.69)-2016/1/26Download