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1、医药保健品怎样运作老年市场（Howhealthcareproductsoperateintheelderlymarket）Withtheincreasingenrichmentandperfectionofmaterialconditions,thevastmajorityofChinaisenteringtheagingsociety,andisfacingtheconfusionofhealthcarefortheelderly.Thehealthandpsychologicalproblemsofthe
2、elderlyarebecomingincreasinglyprominent.Asthepaceofintegrationofurbanandruralconstructionofourcountrytospeedupthecityandrural,healthproblemsoftheelderly,isformingapowerfultorrentshockmedicalhealthfield,notonlyinmedicaltreatment,hasbeenupdatedwiththeprogress
3、oftheservice,isthepursuitofhealthandhealthcareofnewtype.Therefore,asaproductmanufacturerinthefieldofmedicineandhealthcare,weshouldgraspthefutureresearchandmanagementofelderlyhealthcareproductsinchina.Atpresent,thedifferencesbetweenthesouth,thenorth,theEasta
4、ndthewestofthecountryarerelativelylarge.Howtodowelltheproductdevelopmentandsalesoftheelderlymarketisalsoessentiallydifferent.However,thegoalofhealthisconsistent,andthemarketprospectofmanufacturers'productresearchanddevelopmentisalsoinlinewithtoday'ssocialan
5、dmarketdevelopmentstatus.Howtodowellintheelderlymarketinmarketingisthekey?Whatkindofproductsaresuitablefortoday'selderly?Itisnecessarytomakereasonablestrategicandtacticalarrangementsfordifferentstagesandregions.First,themarketbasisoftheelderlyproductsThemar
6、ketdevelopmentoftheelderlyproductsshouldfollowthenationalcustomsofchina.Giftmarketgraduallymature,willgreatlyacceleratetheR&Dandsalesofolderproducts.Startingfromtherealisticsituation,themainobjectistheproductfortheelderlyintheelderly,namelyconsumersoverthea
7、geof40,canbeincorporatedintothedevelopmentandsalesofoldproducts,oldproductshavemanytypical,withculturalbackgroundandsetting,suchastheelderlyearlytobedandearlytorise,thephysiologicalneedsoftheelderly,theelderlypeople'sbehaviorandsoon.Therefore,thedevelopment
8、andsaleofelderlyproducts,canbedividedintothefollowingcategories:1,functionalelderlyproductsThefunctionalproductsoftheelderlymainlyintheelderlyitselfhealth,suchasdisease,sotheexistingmedicalcareproducts
