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1、BigmediaerabrandcommunicationstrategyThroughthe‘bigdata’toseechangesintheconsumermarketSluggishconsumermarket.InvestmentinsteadofconsumptionhasbecomethebiggestGDPgrowthmomentumduringthefirsthalfof2013,boostingtheeconomyofthe‘troika’,theinvestmentrosesharply,thelargestcontributiontoGDPFinalconsum
2、ptioncontributiontoGDPratiohasdeclinedConsumersarequietlychangingthewayofshopping,networkconsumptionactive,mobileshoppingmarketisgrowingrapidly.urbanizationwillbecomethenewengineofstimulatingconsumption,eighteenreport,by2020,percapitaincomeofurbanandruralresidentsthanin2010turnedaFan,China’surba
3、nizationrateincreasedby1percentagepointeach,therearemorethan1300millionpeoplefromthecountrysideintothetowns,whichledinvestment,consumerdemand,andcanbemaintainedatleast4%-5%ofeconomicgrowth.Industrygrowthstressful.Corruption,limitingthe‘Three’spendingtopromotetheconsumption10structurechange,polic
4、yendingstimulatemarketdemand,suchashomeappliancesintegrateintotherecoveryperiod,thesalesslumpledtoexcessinventorydestockingapparelindustryisstillstronginsomesectorshotmarketbutprofitsworrying,forexample,ledtointensecompetitioninITcommunicationsindustryprofitsbleak.Localmarkethighlightsthefrequen
5、cyis.2013inthefirsthalf,thefoodandbeverageindustrytomaintainrapidgrowth,salesgrowthamountedto16.8percent,rankedsecondallindustries,justneedtopromotetheupgradingofconsumptionstructureupgradingproducts,alongwiththespendingpowerofoursocietyupgrade,skincare,makeupandothersub-sectorswillbethenextmajo
6、rgrowthpoint,theindustryisexpectedtohaveanannualgrowthofnearly20percent,isexpectedtohelpusherinastabledailychemicalindustryandfastgoldengrowthperiod,thefirsthalfof2013,theautomotiveindustrystrongrecoveryofChinaAutomobileAssociationdatashowthatinthefirsthalfofChina’sautomobileproductionandsalesvo
7、lumeexceeded10millionmark,yearonyeargrowthhigherthanexpected.Moreover,domestichot,moreandmore10domesticbrandsbegantofocusontheoldforce,investedheavilyinmulti-partycampaigntoseizethemarketincreasinglyrichculturalconsumption,t