the era of visual communication and media literacy reading difficulties （视觉传播时代的阅读困境与媒介素养）

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1、Theeraofvisualcommunicationandmedialiteracyreadingdifficulties1（视觉传播时代的阅读困境与媒介素养1）ReadingDilemmaandmedialiteracyintheageofvisualcommunication1.txtWiththeprogressofmodernscienceandtechnologyandthevigorousdevelopmentoffilmandtelevisionmedia,especiallytheprofoundinfluenceofcomputernetwo

2、rktechnology,mankindhasenteredanunprecedentederaofvisualculture.Weareinalanguageasthecenteroftheculturetotheimageasthecenteroftheimageintheculturaltransformation,continuetosqueezeandconquerorbeyondwords,inmodernsociety,dailylifehasbeenmassproductionofimagesandsymbolscopiedsurroundedb

3、yvisualculturehasgraduallyreplacedthelanguageobtainedduetothetraditionalposition.Textreadingisahugechallenge.Therefore,wemustconsiderhowtheaudiencewillfacethecrisisofreadingandhowtogetoutoftheReadingDilemmainthevisualcultureage.Avideoofcontemporarylife,becomethemainpictureintheeraofv

4、isualcultureintheelectronicmediaasthemainmedia,digitalsymbolimagetechnologyishighlydevelopedbyvirtueoftheirownadvantagestocreatehasformedakindofculturalhegemony,imageworshiphasbecomethemoderncultureofspectacularvisualenjoymentLingyuetextreadingbecomethepeople'sfavorite.Inthepresentco

5、mplicatedsocialphenomenon,fromtheinteriortothecityplanning,frombeautytotheimagedesign,fromonlinegamestoanimemusic,fromoldphotographstorereadthemasterpiecetextbeautifullyillustratedfromtheCCTVSpringFestivalGalavisualfeastto"SuperGirls"collectivecarnival......Withtheeyesandearsoffilmcu

6、ltureandnetworkartformonthetextreadingtheencirclementandextrusionforce,perceptualformimagecentric,becomeanintegralpartofcontemporarydailyliferesourcesandcannotavoidthesymbol.Inthepopularcultureofpopularconsumersociety,televisionculturewithastrongvisualshocktogetherwithacomputerimageo

7、fnumerouslivingbeings;landscapewindowtobounceoutfromtimetotimeimmersedinendlessaestheticpleasuretotheaudience.Buttheconsumptionculture'splanarityandentertainment,theprofounddisappearanceofmeaningandthecollageconsciousnessofthechaoticscenehaveinfluencedpeople'sreadingpsychologyandread

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