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1、视觉传播时代的阅读困境与媒介素养1（ReadingDilemmaandmedialiteracyintheageofvisualcommunication1）ReadingDilemmaandmedialiteracyintheageofvisualcommunication1.txtWiththeprogressofmodernscienceandtechnologyandthevigorousdevelopmentoffilmandtelevisionmedia,especiallytheprofoundinfluen
2、ceofcomputernetworktechnology,mankindhasenteredanunprecedentederaofvisualculture.Weareinalanguageasthecenteroftheculturetotheimageasthecenteroftheimageintheculturaltransformation,continuetosqueezeandconquerorbeyondwords,inmodernsociety,dailylifehasbeenmassproducti
3、onofimagesandsymbolscopiedsurroundedbyvisualculturehasgraduallyreplacedthelanguageobtainedduetothetraditionalposition.Textreadingisahugechallenge.Therefore,wemustconsiderhowtheaudiencewillfacethecrisisofreadingandhowtogetoutoftheReadingDilemmainthevisualcultureage
4、.Avideoofcontemporarylife,becomethemainpictureintheeraofvisualcultureintheelectronicmediaasthemainmedia,digitalsymbolimagetechnologyishighlydevelopedbyvirtueoftheirownadvantagestocreatehasformedakindofculturalhegemony,imageworshiphasbecomethemoderncultureofspectac
5、ularvisualenjoymentLingyuetextreadingbecomethepeople'sfavorite.Inthepresentcomplicatedsocialphenomenon,fromtheinteriortothecityplanning,frombeautytotheimagedesign,fromonlinegamestoanimemusic,fromoldphotographstorereadthemasterpiecetextbeautifullyillustratedfromthe
6、CCTVSpringFestivalGalavisualfeastto"SuperGirls"collectivecarnival......Withtheeyesandearsoffilmcultureandnetworkartformonthetextreadingtheencirclementandextrusionforce,perceptualformimagecentric,becomeanintegralpartofcontemporarydailyliferesourcesandcannotavoidthe
7、symbol.Inthepopularcultureofpopularconsumersociety,televisionculturewithastrongvisualshocktogetherwithacomputerimageofnumerouslivingbeings;landscapewindowtobounceoutfromtimetotimeimmersedinendlessaestheticpleasuretotheaudience.Buttheconsumptionculture'splanarityan
8、dentertainment,theprofounddisappearanceofmeaningandthecollageconsciousnessofthechaoticscenehaveinfluencedpeople'sreadingpsychologyandreadingstyletovaryi
