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1、台湾小型在地化宅配业之战略分析-以丰业物流为例摘要本论文主要是针对台湾小型或在地型企业的个案研究,并以丰业物流为例,分析其内部和外部环境,藉以探讨出小型或在地型企业可参考之战略,而将台湾宅配市场的竞争环境,可分两个主轴;第一个主轴将从宏观的层次分析整体宅配产业的环境,探讨从公元2000年台湾宅配服务开始萌芽以来,此业种对于国内物流业造成的冲击,尤其是虚拟通路的发展更使得市场竞争加剧,经过几年的发展,目前市场上主要是由数家大型业者盘据,本研究将相关业者的发展策略,以麦可?波特之竞争战略分析市场整体的生态。第二
2、个主轴将是从微观层次探讨个案公司-丰业物流,其特色为一小型在地化的公司,却能够立足在竞争环境恶劣的宅配市场,研究结果发现主因在于其开创了新的蓝海,因此将以W?钱?金,勒妮?莫博涅之蓝海战略的观点分析其成功因素。本论文共分为五章,第一章绪论、第二章理论与文献探讨、第三章台湾地区宅配业分析、第四章宅配业之战略分析、第五章结论与建议。主要目的在于希冀能提供给广大的中小型企业,在面临相对强大企业的资源能力时,启发如何拟定适合小型在地化的竞争模式,开创新的利润增长点。关键词:宅配、五力分析、竞争策略、蓝海战略iABS
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6、trepreneurs,thisresearchwillbeconnectedentrepreneur'sdevelopmentstrategy,thebaudanalyzesthemarketwholebyMichaelE.PortercompetitionstrategytheecologyThesecondmainaxlewillbefromthemicroscopicleveldiscussioncasecompany-abundantindustryphysicaldistribution,its
7、characteristicisonesmallintheplacecompany,canbaseactuallyinthecompetitionenvironmentbaddwellingmatchesthemarket,thefindingsdiscoveredtheprincipalfactorlayinittofoundthenewbluesea,thereforebyW.ChanKim,ReneeMauborgnetheblueseastrategyviewpointtoanalyzeitssuc
8、cessfactorThepresentpaperaltogetherdividesintofivechapters,firstchapterofintroduction,secondchapteroftheoryandliteraturediscussion,thirdchapterofTaiwanareadwellingmatchingindustryanalysis,fourthchapterofdwell
