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《食品行业营销总监年度营销计划的制定（formulation of annual marketing plan for marketing director of food industry）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、食品行业营销总监年度营销计划的制定（Formulationofannualmarketingplanformarketingdirectoroffoodindustry）AstheSpringFestivalisdrawingnear,manybusinessesbeginanewfiscalyear.Themarketingdirectorofthecompanyisnowatthebeginningofthenextfiscalyear.Firstofall,tomakeascientificandreasonablemarketingplanforth
2、eenterprisehasbecomeatoppriority.Accordingtothesurvey,manybrandenterpriseshavetouseonetooneandahalfmonthsbetweenthetime,fortheirenterprisestodevelopannualmarketingplan.Asafamousdomesticdairyenterprises,thebasicworkoffrontlinestaffinJanuaryinadditiontotheannualshipmentstooutside,ano
3、therimportanttaskistodevelopamarketsurveyfortheFebruarynewyearmarketingplantoprovidethebasisfor.However,therearesomeproblemsintheformulationoftheannualmarketingplanformanyenterprises,andsuchplansmaynotwellguidetheenterprise'smarketingworkforoneyear.Combinedwiththeauthor'smanyyearso
4、fmanagementconsultingexperience,themarketingplanproblemsaresummarized.First,withcourage,accordingtotheneedsofthecompanytodevelopannualmarketingplanTherearemanyenterprisesdirectorofmarketingoffice,therearetwomaps,oneisChinamap,andtheotheristheprovincemap.Thesemapsarelinedwithredflag
5、s.Themarketingdirectortoldmethatthisisournationalmarket.Thentellme,lastyeartheyfinished60million,thisyearisexpectedtodo2hundredmillion,andthenopenupmanyprovincialmarket,isexpectedtoopenupthemarketingeneralinsertedgreenchesspieces.Iaskedthemwhattheprovincesare,andtheoverallsizeofthe
6、marketabouthowmuch?Whatarethecurrentcompetitiveconditionsintheprovincesthatareexpectedtodevelop?Howaboutourteamstatusandproductstatus?Basicallynoanalysis,andthentellmethisyear'stargetislisted.Wehavetofinish2hundredmillionthisyearforthecompany'soverallstrategy.Oh,Isee.Two,onlysalest
7、arget,nomarkettargetTherearealsoenterprises,domarketingobjectivesareonlyoneyear'sdecompositionofsalestargets,whilethereisnospecificmarketdecompositionofindicators.Manufacturinggoalsareoutofthinair.Forexample,inordertocompletethesalestargetof1hundredmillionIneedtohaveanumberofdistri
8、butors,howmuchtheirownnich
