marketing plan template营销计划模板

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1、MarketingplantemplateUsethistemplatetoguideyouthroughwritingyourownmarketingactionplan.IntroductionWhatarethemainobjectivesyouwantyourmarketingactionplantoachieveforyourbusiness(ie,moresales,morecustomers,greatermarketshare,etc–trytobespecific)?1.Yourmark

2、et1.1Whoareyourcustomers?Answerthefollowingquestions:·Whoareyourexistingcustomers?·Whataretheirneeds?·Whatmotivatesthemtobuyyouroffer?·Canyouseparateyourcustomersintodifferentgroupsofpeoplewithdifferentneedsormotivations?·Aretherepeoplewhoaren’tcurrentlyc

3、ustomersbutcouldbenefitfromyourproductorservice?1.2Whoareyourcompetitors?Answerthefollowingquestions:·Whoareyourcompetitors(NB,thinkaboutyourdirectcompetitors–ie,businesseswhoaresellingasimilaroffer:andyourindirectcompetitors–ie,businesseswithatotallydiff

4、erentofferbutwhoarecompetingforthesamecustomers)?·Whymightyourcustomersorpotentialcustomerschooseacompetitors’theirproductorserviceoveryours?1.3OthermarketingactivityAnswerthefollowingquestion:·Arethereopportunitiesforyoutobeinvolvedinmarketingactivitiesy

5、oudon’talreadyengagein?2.Opportunitiesinyourbusinessandyourmarket2.1Whatareourstrengths?Answerthefollowingquestions:·Whatarethestrengthsofyourproductorservice(ie,highquality,unique,cost-effective,etc)?·Howdoesyourproductorservicecomparetoyourcompetitors’?

6、2.2Whatcouldweimproveon?Answerthefollowingquestions:·Arethereanyaspectsofyourproductorservicewhichareweak?·Haveyourcustomerscomplainedaboutanyaspectofyouroffer?2.3Whatopportunitiesarethere?Answerthefollowingquestions:·Whichofyourstrengthsareyounottakingad

7、vantageof?·Arethereanytrendsinyourmarketthatyouandyourcompetitorsarenotcateringto?·Arethereanygapsinyourmarketthatyoucouldfill?·Arethereanyadditionalusesforyourproductorservicewhichyoucoulddrawattentionto?2.4Whatobstaclesarethere?Answerthefollowingquestio

8、n:·Whatispreventingyoufromimplementingyourmarketingplan(ie,money,time,resources,etc–thinkaboutinternalandexternalobstacles)?3YourbusinessobjectivesAnswerthefollowingquestions:·Whatareyourobjectivesasabusiness?Trytom