战略分析：tows矩阵

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1、TOWS矩阵：TOWSMatrixHowtogenerateTOWSMatrix？Ref：《战略因素：KFS：SAFS：TOWS》AfirmcanuseSWOTanalysistoassessitssituation.SWOTcanalsobeusedtogenerateanumberofpossiblealternativestrategies.TheTOWS(SWOTbackward)Matrixillustrateshowtheexternalopportunitiesandthreatsfacingaparticular

2、corporationcanbematchedwiththatcompany’sinternalstrengthsandweaknessestoresultinfoursetsofpossiblestrategicalternatives.TOWS矩阵说明如何使特定公司所面临的外部机会和威胁与公司内部的优势和劣势相匹配，从而得到四类可能的战略选择。Thisisagoodwaytousebrainstormingtocreatealternativestrategiesthatmightnototherwisebeconsider

3、ed.Itforcesstrategicmanagerstocreatevariouskindsofgrowthaswellasretrenchmentstrategies.Itcanusedtogeneratecorporateaswellasbusinessandfunctionalstrategies.GenerateaTOWSMatrixUseEFAS&IFAS,andtakethefollowingstepstogenerateaTOWSMatrix:1.IntheOpportunities(O)block,listt

4、heexternalopportunitiesavailableinthecompany’sorbusinessunit’scurrentandfutureenvironmentfromtheEFASTable.2.IntheThreats(T)block,listtheexternalthreatsfacingthecorporationnowandinthefuturefromtheEFASTable.3.IntheStrength(S)block,listthespecificareasofcurrentandfuture

5、strengthforthecorporationfromtheIFASTable.4.IntheWeakness(W)block,listthespecificareasofcurrentandfutureweaknessforthecorporationfromtheIFASTable.5.Generateaseriesofpossiblestrategiesforthecorporationunderconsiderationbasedonparticularcombinationsofthefoursetsofstrat

6、egicfactors:SWOT/TOWSMatrixS-OStrategiesStrengthsW-OStrategiesS-TStrategiesW-TStrategiesWeaknessesOpportunitiesThreatsIFASEFASSOStrategiesSOStrategiesaregeneratedbythinkingofwaysacorporationcouldchoosetouseitsstrengthstotakeadvantageofopportunities【pursueopportunitie

7、sthatareagoodfittothecompany’sstrengths】.STStrategiesSTStrategiesconsideracorporation5sstrengthsasawaytoavoidthreats【identifywaythatthefirmcanuseitsstrengthstoreduceitsvulnerabilitytoexternalthreats】.WOStrategiesWOStrategiesattempttotakeadvantageofopportunitiesbyover

8、comingweaknesses【overcomeweaknessestopursueopportunities】.WTStrategiesWTStrategiesarebasicallydefensiveandprimarilyacttominimizewea