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1、有效的营销培训从理念宣导到动作分解(Effectivemarketingtrainingfromtheconceptofadvocacytoaction)Thebesttrainingthatemployeeswantisusuallyafterlisteningtothelecturetomorrowandcanbeappliedtotheactualoperationtomorrow.Thebesttrainingthatbosseswantisoftenaquickreturnonthemar
2、ket.Howtomakemarketingtrainingreallyachievetheactualeffect,thepromotiontotheimplementationoftheactiontheoryofemptydecomposition,businesscirclesandcirclesonthetrainingChineseisurgentneeds,istheopportunity,isaproblem.Themosteffectivemarketingistheconcept
3、ofthetrainingandpromotionoftheimplementationofactiondecompositionManycompanieshiredmarketingexpertstogivelectures,finishedfeel"verygood,alsoveryright,classroomatmosphereisveryactive,butit'snotmuchuse?"Alwaysthinkthetheoryistoostrong,noguidancetotheprac
4、ticalbusinessclass,whenverylively,listeningtoclasstoreadnotes!Thesolutiontotheproblemdidnotworkout.Thisisthecruxoftheproblemthathasplaguedbusinessownersfor"trainingisnecessary"-hastrainingbeeneffective?Sowhatiseffectivetraining?Thebesttrainingthatemplo
5、yeesexpectisthattoday'slecturewillbeavailableforpracticalusetomorrow.Thebesttrainingthatbosseswantisoftenaquickreturnonthemarket.Therefore,whetherthetraineescanapplytheirknowledgeassoonaspossibleandguidetheirpracticalworkbecomesakeyindextomeasuretraini
6、ng,especiallytheeffectofmarketingtraining.Thismentalitysoundsabitquick,butinfactitisthedemandofenterprise,marketingitselfisastepbystep,theobjectofsalestrainingisgrapplinglinesoldiersratherthanscholars,soaccordingtothesalesstaff,goodmarketingtrainingeff
7、ectshouldbetoletthemabsorbquickly,assoonaspossibleforpracticewhy,sothattheyunderstandtheirpreviousmistakes,wrong,learnhowtouseafterthecorrectmethodtosolvetheproblem,fewdowrong,toimprovetheefficiency.Howtomakemarketingtrainingreachtheeffectofactualcomba
8、tguidance?Asalesskillstrainingtosalesstaffworkingscene,shouldpayattentiontotheconceptofthepromotionoftheimplementationofspecificaction.Especiallyforthespecificmattersinthesalesprocess(suchas:howtochoosethenewdealers,supermarketsintothes