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1、经销商管理动作分解营销培训教材(十二)（Dealermanagementactiondecompositionmarketingtrainingtextbook(12)）Lasttimewelearnedthefirsthalfofthedealer'svisit.Themainpointsareasfollows:1.Thebusinesspersonneloftenvisitthedealerinadeliriousthreesentences2.Visitthedealer'sprinciple--regularl
2、ycontactregularly3.Visitdealeractionbreakdown:firstvisitthemarket/uploadrelease/inventorymanagementThissectionwillcontinuetolearntheolddealervisitprocess.Practicalactiontraining:howtovisitolddealers(next)Visitdealeraction4,inventoryanddisplayconceptWhenitcomestov
3、isitthedealertodoattheendofthesectiononinventorymanagement,thenextactionissupposedtobethesalesmanlikedealerstomeetsafetystockmethodtoadvicetheorder,inadditiontohelpdealersdoagoodjobinastoredisplaytodealerinventorymanagementanddisplayofthepropagandatopromotesales.
4、Theproblemisthatmostdealersdon'trecognizeit.Theirpsychologyis:"howmuchdoyouearnamonth?Doyouknowhowmuchtheoldmanearnsamonth?50,000!Howmanydaysdidyoumixwithasmallsalesman?Nevermind,itdoesn'tmatter,nomatterhow,dealerseverytimeyoufinishcountingtheinventory,backtothef
5、ranchisees,givehim"prayers":"ondeposit/progress/this/solidpin/safetystock..."Itis.Onceyoureadit,hewillbemoreimpressed.Thetruthwillsoonbeeducation.Inreality,dealersinreallifearepoorlymanaged,resultinginbrokengoods,prompt,damaged,andcustomercomplaintsalmostdaily.Th
6、enexttimeyouhavetheseproblems,yourwordswillringinhisear.Hewouldthink:Said"ah!ThesalesmanXiaoWeiseemveryreasonable,althoughthisyoungguy,buttodothingsverysteady,everytimetodrillintomywarehouseinventoryNumbers,givemesomesightoffullheadbigsweat,dofirstinfirstout,nowt
7、hinkofasasomebodyelsesaywhat'deposit/progress/book/onthisrealpin/into/1.5times'safetystockmethodhasacertainrole!XiaoWeieverytimeaccordingtoasetofSuggestionsunderorderstome,asaresult,heisneveroutofstockandbacklogofgoods.Anotherfactorysalesmaneverytimetoreplenishon
8、r'sstocktome,hadIbacklogofsomevarieties,somevarietiesofoutofstock.Theyoungman,thoughyoung,workconscientiously,andseemtoreallyhavetwodownson!"Mostdealerswillnot
