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《经销商管理动作分解营销培训教材(十二)（dealer management action marketing training materials (twelve)）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、经销商管理动作分解营销培训教材(十二)（Dealermanagementactionmarketingtrainingmaterials(twelve)）Inthelastsection,welearnedthefirsthalfofthedealervisitprocess.Themainpointsofknowledgeareasfollows:1,businesspeoplevisitingdealers--oldphenomenonoftendelirious2,theprincipleofvisitingdistribu
2、tors-regularcontact,regularvisits3,visitthedealeractiondecomposition:firstvisitthemarket/upload/inventorymanagementThissectionwillcontinuetostudytheolddealervisitingprocess.Combatactiontraining:howtovisitanolddealer(below)Visitdealers,inventoryanddisplaytheactionofthe
3、foursenseOntheendofthatvisitdealerstodoinventorymanagement,thenextactionshouldbetheclerkwiththedealerssafetystockcalculationtothatorder,inadditiontohelpdealersmaketheheadshopdisplay,topromotedealerinventorymanagementanddisplaysalespromotionidea.Theproblemisthatmostdea
4、lersdon'trecognizeit.Theirpsychologyis:"howmuchdoyouearnamonth?"2000!DoyouknowhowmuchIearnamonth?50thousand!Howlonghaveyoubeenasmallsalesman?Runaroundandtellmewhattodo!"Nevermind,nevermind,nomatterhowdealersdisdain,everytimeyoufinishedcountingtheinventory,returntofran
5、chisees,gavehimthe"CHANT":"ontheprogress/deposit/deposit/real/pinsafetystock......".Onceyoureadit,hisimpressionwilldeepen.Thetruthwillsoonteachhiminreallife,dealerinventorymanagement,resultinginstock,spot,damage,customercomplaintsoccurrednearlyeveryday.Thenexttimeyouh
6、avetheseproblems,yourwordswillringinhisears.Hewouldthink:"Hey!ThesalesmanXiaoWeisaiditseemsreasonable,althoughthismanisyoung,butverypractical,everytimetodrillintomyshedsweatandgivemesomeinventorynumbers,statistics,spotgoodsFIFO,nowhavearolelikepeoplesaywhat'deposit/th
7、eprogress/deposit/book/solidpin/1.5timessafetystocklaw."!SmallWeieachinaccordancewiththissetofproposalstogivemeorders,thegoodsisnotoutofstockisnothisbacklog.Anotherfactorysalesmaneverytimetogivemethepurchase,Igotsomevarietiesbacklog,somevarietiesofstock.Theyoungmanisy
8、oungbutheisseriousandseemstohavearealdoubledown!"Dealersarenotreallytheperseveranceyoutaughthiminaccordancewiththeinventorym
