资源描述：
《经销商管理动作分解营销培训教材(十二)（dealer management action decomposition marketing training materials (twelve)）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、经销商管理动作分解营销培训教材(十二)（Dealermanagementactiondecompositionmarketingtrainingmaterials(twelve)）Intheprevioussection,welearnedthefirsthalfofthedealervisitingprocess.Themainpointsofknowledgeareasfollows:1,businesspeoplevisitingdealers--oldphenomenonoftendelirious2,theprinc
2、ipleofvisitingdistributors-regularcontact,regularvisit3,visitthedealeractiondecomposition:firstvisitthemarket/uploadrelease/inventorymanagementThissectionwillcontinuetolearnthevisitingprocessoftheolddistributors.Actualcombattraining:howtovisittheolddealers(PartTwo)V
3、isitdealers,inventoryanddisplaytheactionofthefoursenseOntheendofthatvisitdealerstodoinventorymanagement,thenextactionshouldbetheclerkwiththedealerssafetystockcalculationtothatorder,inadditiontohelpdealersmaketheheadshopdisplay,topromotedealerinventorymanagementanddi
4、splaysalespromotionidea.Theproblemisthatmostdealersdon'trecognizeit.Theirpsychologyis:"howmuchdoyouearnamonth?"2000!DoyouknowhowmuchLaoTzeearnsamonth?50thousand!Howmanydayshaveyoubeenworkingwithasmallsalesman?Runaroundandtellmewhattodo!"Nevermind,nevermind,nomatterh
5、owdealersdisdain,everytimeyoufinishedcountingtheinventory,returntofranchisees,gavehimthe"CHANT":"ontheprogress/deposit/deposit/real/pinsafetystock......".Onceyoureadit,hisimagewilldeepen.Thetruthwillsoonteachhiminreallife,dealerinventorymanagement,resultinginstock,s
6、pot,damage,customercomplaintsoccurrednearlyeveryday.Thenexttimeyouhavetheseproblems,yourwordswillreverberateinhisears.Andhewouldthink:"Hey!ThesalesmanXiaoWeisaiditseemsreasonable,althoughthismanisyoung,butverypractical,everytimetodrillintomyshedsweatandgivemesomeinv
7、entorynumbers,statistics,spotgoodsFIFO,nowhavearolelikepeoplesaywhat'deposit/theprogress/deposit/book/solidpin/1.5timessafetystocklaw."!SmallWeieachinaccordancewiththissetofproposalstogivemeorders,thegoodsisnotoutofstockisnothisbacklog.Anotherfactorysalesmaneverytim
8、etogivemethepurchase,Igotsomevarietiesbacklog,somevarietiesofstock.Thisyoungmanisyoung,buthe'sserious,andheseemstohavearealdoubletail!"Dea
