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ID:11693863
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页数:15页
时间:2018-07-13
《时尚杂志广告对女性消费者的影响学位论文.doc》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractSince1980s,obviously,fashionmagazineadvertisementsinChinahaveanenormouschangebothculturallyandcommercially.FashionmagazineadvertisementscameintobeingmuchearlierinthewestthaninChina,sothereisabiggapbetweenChinaandwesterncountries.Chinesefashionmagazineadvertisementsfellbehind.Withtheimprove
2、mentofthequalityoflife,fashionmagazineadvertisementsexertsignificanteffectsonfemaleconsumers.AforeignscholarnamedVeblenmentionedthatpeoplewouldconsumeoncetheirdemandsforbasicmaterialsweresatisfied.Inthispaper,theauthorwillanalyzetheeffectsof“RUILI”and“FASHION”onfemaleconsumers.Accordingtosomeprese
3、ntproblemsoffashionmagazineadvertising,somestrategiesareappliedtofashionmagazineadvertisements.Thispapermainlyfocusesonhowtoimprovethefashionmagazineadvertisementssoastoprovidefemaleconsumerswithgoodadvice.Hence,theywillbeabletocultivaterationalconsumptionbehavior.Keywords:fashionmagazineadvertisi
4、ng;femaleconsumers;effects;strategiesii摘要自二十世纪八十年代以来,时尚杂志广告已经成为引人注目的文化和发展的商业。时尚杂志广告在西方社会早有发展,中西时尚杂志广告有很大的差别,中国时尚杂志广告发展落后于西方国家。随着生活质量的提高,时尚杂志广告对女性消费者的影响越来越明显。国外学者维布伦提到消费者在满足基本物质后会继续消费。本文首先分析“瑞丽”,“时尚”对女性消费者的影响,根据女性消费状况以及存在的问题,然后给出策略,分析如何提高时尚杂志广告的质量,希望能给消费者提供一个理性的消费建议。关键词:时尚杂志广告;女性消费者;影响;策略iiContents
5、Abstract………………………………………………………………………………………...…i摘要................................................................................................................................................ii1.Introduction11.1ResearchBackground11.2IntroductionofFashionMagazineAdvertisements11.3TheSignificanceof
6、Research22.LiteratureReview42.1DomesticResearchConditions42.2ForeignResearchConditions42.3TheProspectsofFashionMagazineAdvertisements53.TheEffectsofFashionMagazineAdvertisementsonFemaleConsumers63.1AnAnalysisoftheEffectsofFashionMagazineAdvertisements63.1.1ImpactofBrands73.1.2CompetitionintheSameI
7、ndustry73.2FemaleConsumptionundertheGuidanceofFashionMagazineAdvertisements63.2.1ChangingConsumers’ComsumptionBehavior63.2.2LackingHumaneCare63.3DevelopmentStrategies73.3.1UnderstandingFemaleConsumers’Hearts83.3.
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