红彤汽车贸易有限公司crm解决方案

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1、用友软件红彤汽车贸易有限公司CRM解决方案建议书红彤汽车贸易有限公司CRM解决方案建议书保密：本方案仅供讨论红彤CRM系统建设用用友软件股份有限公司BeijingUfsoftCo.,Ltd.2002．07．23机密第1页6/22/21用友软件红彤汽车贸易有限公司CRM解决方案建议书目录一、汽车行业背景综述....................................................................................................................5

2、二、汽车营销模式.............................................................................................................................5三、红彤公司背景.............................................................................................................................63．

3、1公司背景................................................................................................................................63．2营销组织机构........................................................................................................................73．3业务流

4、程................................................................................................................................83．3．1整车销售流程..............................................................................................................83．3．2维修业务流程.......

5、.....................................................................................................10四、红彤公司SWOT分析................................................................................................................114．1优势（STRENGTH）..........................

6、......................................................................................114．2劣势(WEAKNESS)....................................................................................................................124．3机会(OPPORTUNITY)...............................

7、.................................................................................134．4威胁(THREAT)........................................................................................................................134．5红彤公司对系统功能的要求.....................................

8、........................................................13五、系统目标及设计原则.........................................