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1、礼貌规则在商务英语信件中应用探讨----商务英语论文-->Chapter1Introduction1.1TheBackgroundoftheStudyGeoffreyLeech(1983),arenoaintainedthat,inadditiontocooperation,theremustbesomethingelsethatmunicatorsallvalueandfolloetotheconclusionthatpolitenessplaysavitalroletheretohelppeopletocarryonaconversationsmoothly.There
2、fore,hisideascameintobeingaximsinPP,aximoftact,themaximofgenerosity,themaximofapprobation,themaximofmodesty,themaximofagreement,andthemaximofsympathy.Itismonlybelievedthatpolitenessprincipleisalsoanimportantperspectiveindiscourseanalysis(Kasper,1990).PreviousstudiesofPPareusuallyfocusedonc
3、onversations,butmystudyisacasestudyonentofpolitenessisoneoftheprincipleportantlanguageoftradeandbusiness,itisanindispensableskillfordailybusinessaffairknotolosehiscustomers,andmoney.1.2TheSignificanceandObjectivesoftheStudyPolitenesstheoryhasdradifferentperspectives,itremainsverymuchalive.
4、Politenesstheoryandrelatedstudies,likediscourseanalysis,conversationanalysisandstudiesofinterethnicmunication,havechieflybeenbasedonobservationsinempiricalstudiesofspokenlanguageandhavemainlybeenfocusedonface-to-faceinteractionindailymunicativesettings,andevenifpolitenesshasbeenstudiedinpr
5、ofessionalsettings,thefocushasbeenmainlyonoralinteraction(Erickson,1982;Fiksdal,1988;Charlotte,1988).Itissurprisingthatfealmunicativemeans,needhighstandardsofpolitenesstohelptheirs.Inaddition,thestudiesonlinguisticpolitenesshaveseldombeenbasedoncorpusdata,andtheyhavebeenconductedportancean
6、dplexityofnon-linguisticcontextlargelyignored.Thepolitenessprinciplehasoftenbeendiscussedbasedoninventedutterancesinasocialvacuum.Hoythesis,Ihavecollectedmanyauthenticbusinesslettersthathaveservedtheirpurposesinreality,an-->dtrytofindouthoilartootherformsofcreativeandofEnglish,entsofgoodbu
7、sinessletters.Thelettersshouldbefreeofgrammaticalerrors,andalsofreeofvaguenessorambiguity.Gan(2003)thinksthatcertainessentialqualitiesarespecifictobusinessletters.Theyareclarityandcourtesy.Yan(1998)alsolistedpleteness,conciseness,clarityandcourtesyasfundamenta
