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1、广告英语中的模糊现象分析[Abstract]Advertisingmaybedescribedasthescienceofarrestingthehumanintelligencelongenoughtogetmoneyfromit.Itisthusclearthatadvertisinghasplayedadecisiveroleintoday’sbusinessethepointofattention.Sothoroughandtheoreticalstudiesonlanguagefeatur
2、esofEnglishadvertisinghelpsimproveboththeunderstandinganddesigningofsuccessfuladvertisements.Afterabriefintroductiontoadvertising,advertisinglanguage,fuzzinessandfuzzylinguistics,thethesisisfocusedonthelinguisticrealizationsoffuzzinessinadvertisingEngl
3、ishfromthefolloanticrealizationandrhetoricaldevices.Inthesemanticanalysis,fuzzyqualifiers,numericalfuzzyquantifiers,fuzzyverbs,descriptiveadjectivesandsymbolsandabbreviationsareanalyzedtorevealfuzzynaturethatareusedbyadvertiserstoachievetheirpersuasive
4、ends.arketingAssociationasfollounicationofinformationusuallypaidforandusuallypersuasiveinnature,aboutproducts,servicesorideasthroughthevariousmedia.[2]Itisnotdifficultforustofindoutfourponentsofadvertisingfromtheexplanationabove.First,advertisingisdire
5、ctedtothegeneralpublicratherthanindividuals.Second,theinformationconveyedbyadvertisingcanbemercialornon-mercial.(mercialadvertisingseeksprofits,ercialadvertisingsponsoredbygovernmentornonprofitorganizationsisusedtopublicizetheorganization,seekdonations
6、orcallforsomeactionsbeneficialtosociety.)Third,advertisingreachesusthroughachannelofmunicationreferredtoasamedium,suchas:TV,radio,neagazinesandsoon.Fourth,anyadvertisingislaunchedbyidentifiedsponsorsororganizationsercialadvertisingorpublicinterestsadve
7、rtising.Indeed,advertisingistheresultofhighdegreeofdevelopmentofmodityeconomy.Inordertomaketheirgoodssellanandmerchantstriedeverymeanstotriggertheconsumerstobuytheirproducts.HenrySampsondescribedthebeginningofadvertisinginhisongtradesmenandmerchantstom
8、akegoodtheirostaslongasthecustomsofbuyingandselling,anditisbutnaturedtosupposethatadvertisementsinsomeshapeorformhaveexistednotonlyfromtimeimmemorial,butalmostforalltime.[3]Untilnoentoftheyandtheaccelerationofglobalizationprocess,advert
