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1、广告英语中的模糊现象分析论文AbstractAdvertisingmaybedescribedasthescienceofarrestingthehumanintelligencelongenoughtogetmoneyfromit.Itisthusclearthatadvertisinghasplayedadecisiveroleintoday’sbusinessethepointofattention.SothoroughandtheoreticalstudiesonlanguagefeaturesofEnglishadvertisinghelpsimproveboththeu
2、nderstandinganddesigningofsuccessfuladvertisements.Afterabriefintroductiontoadvertising,advertisinglanguage,fuzzinessandfuzzylinguistics,thethesisisfocusedonthelinguisticrealizationsoffuzzinessinadvertisingEnglishfromthefolloanticrealizationandrhetoricaldevices.Inthesemanticanalysis,fuzzyquali
3、fiers,numericalfuzzyquantifiers,fuzzyverbs,descriptiveadjectivesandsymbolsandabbreviationsareanalyzedtorevealfuzzynaturethatareusedbyadvertiserstoachievetheirpersuasiveends.arketingAssociationasfollounicationofinformationusuallypaidforandusuallypersuasiveinnature,aboutproducts,servicesorideast
4、hroughthevariousmedia.2Itisnotdifficultforustofindoutfourponentsofadvertisingfromtheexplanationabove.First,advertisingisdirectedtothegeneralpublicratherthanindividuals.Second,theinformationconveyedbyadvertisingcanbemercialornon-mercial.(mercialadvertisingseeksprofits,ercialadvertisingsponsored
5、bygovernmentornonprofitorganizationsisusedtopublicizetheorganization,seekdonationsorcallforsomeactionsbeneficialtosociety.)Third,advertisingreachesusthroughachannelofmunicationreferredtoasamedium,suchas:TV,radio,neagazinesandsoon.Fourth,anyadvertisingislaunchedbyidentifiedsponsorsororganizatio
6、nsercialadvertisingorpublicinterestsadvertising.Indeed,advertisingistheresultofhighdegreeofdevelopmentofmodityeconomy.Inordertomaketheirgoodssellanandmerchantstriedeverymeanstotriggertheconsumerstobuytheirproducts.HenrySampsondescribedthebeginningofadvertisinginhisongtradesmenandmerchantstomak
7、egoodtheirostaslongasthecustomsofbuyingandselling,anditisbutnaturedtosupposethatadvertisementsinsomeshapeorformhaveexistednotonlyfromtimeimmemorial,butalmostforalltime.3Untilnoentoftheyandtheaccelerationofglobalizationprocess,advertisin