20100316_bi_market intelligence rfpdocx - broadband infraco20100316_bi_market智能rfpdocx宽带infraco

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1、REQUESTFORPROPOSALCompetitiveandMarketIntelligenceResearchServicesforBroadbandInfraco1.CorporateBackgroundBroadbandInfracoisanewlylicensedwholesaletelecommunicationsoperatorinSouthAfricawhichisownedbytheGovernmentofSouthAfricaandtheIndustrialDevelopmentCorporation.Itissp

2、ecificallyfocusedonprovidingwholesalelongdistanceconnectivitytolicensedfixedandmobilenetworkoperators,internetserviceprovidersandothervalueaddednetworkserviceproviders,whichtheycaneitheruseforexpandingthereachandcapacitiesoftheirownnetworksorresellontotheircustomers.Ital

3、soenablesothertelcooperatorstosavecostsandtoachievebetterlongdistanceredundancy.BroadbandInfracoisnowlicensedtobeSouthAfrica’salternativelongdistancecarrierofferingtheSouthAfricanwholesalemarketthefollowingbenefits:·NationalandInternationaltelecommunicationstransmissionc

4、apacity·High-speedbandwidthatlowercost·Consistent,highquality·Anationalfibrebackbonethatlinksallmajorcitiesinthecountry·AhighcapacitynetworkthatisscalableandoffershighavailabilityResearchandAdvisory/ConsultingservicesareanimportantinputforBroadbandInfracotounderstandthep

5、otentialdrivers,barriers,andgrowthpotentialforwholesaleservicesinSouthAfrica,withfocuson:·Precedentsfromothercountries,includingEuropeandNorthAmerica;·Theimpactofregulation;·Theimpactofactivitiesinrelatedsectors,suchasfixedlineandenterprise/businessdemand.2.MarketResearc

6、hRationaleMarketresearchisimportantforeverybusiness,andshouldnotbejustaone-offactivity.Successfulbusinessesconductresearchonacontinualbasistokeepupwithmarkettrendsandtomaintainacompetitiveedge.Regardlessofwhetheroneisstartingorexpandingthebusiness,marketresearchisvitalto

7、understandingthetargetmarketandincreasingsales.Someofthesereasonsinclude:·IdentifypotentialcustomersWhoisgoingtouseBroadbandInfraco’sproduct/services?What’sthesizeofthecompany?·UnderstandingexistingcustomersWhydocustomerschooseBroadbandInfraco’sproductovercompetitors?Wha

8、tdotheyvalue?Isitservice,productqualityortheprestigeassociatedwithconsumingourproduct/service?Whoinflue