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1、中国餐饮行业团购的发展现状研究中文摘要随着社会经济和文化水平的发展，中国的餐饮行业市场竞争的形势也发生一些新的变化。把握这种变化趋势，研究制定正确的对策，对餐饮企业来说是至关重要的。近年网络团购模式火热兴起，在中国乃至世界刮起了一股消费潮流的热风。团购在中国经历了过去两年的风起云涌之后，已经得到了普遍接受和越来越好的应用。目前，团购已经形成了一种新的消费方式，同时成为了餐饮行业等生活服务行业的一种革命性的营销利器，它已经将餐饮化信息推向了一个极致。团购对餐饮行业产生了巨大的影响力，但是作为一种新兴的营销方式，还存在着诸多不足。本文通过
2、结合中国餐饮行业的特点对餐饮行业团购发展现状进行SWOT分析，为中国餐饮行业在新的知识和信息时代发展潮流下更好地了解自身优劣势,并为我国餐饮行业团购的健康发展提供一定的理论及实践操作的依据。[关键词]餐饮行业；网络团购；餐饮团购theirownconditionstodevelopthecorrectroad,themaximumtoavoidinvestmentrisk,gainprofit.(three)vigorouslypromotethebrand.Toestablishbrandawareness,awarenessoft
3、heuseofbrand,brandvalue,brandacquisitionperformance,enhancethecompetitivestrength.Concentratedmanpower,carefulplanning,packagingandpublicityofanumberofunique,marketinfluenceandcoverageofthebrand,theimplementationofkeybreakthroughs,toenhancethecompetitivestrength,walking
4、businessroadthecompetitionofalienationandcharacteristics,thepursuitofstabilityanddevelopmentofthemarket.(four)topromotetheintegrationofresources.Tofurtherbroadentheirhorizons,effectiveintegrationofresourceswithinthegroup,thecityresources,otherindustriesandregionalresour
5、ces,mutualtrust,mutualbenefit,seekingwin-winprinciple,intheframeworkofnationalpoliciesandregulations,strictinspectionandargumentation,legalconsultation,examinationandapprovalprocedures,strictregulationofeconomicactivities,attractinjectionthesocialinvestmenttotheindustry
6、group,toachieveleveragingthedevelopment,ensurethatthevalueofstate-ownedassets.(five)tostrengthentheconstructionmanagementpersonnel.Strengthenthemanagementofeducationandtrainingofcadresandworkersoftheexistingbusiness,firmlyestablishtheconceptofthemarket,enhancethesenseof
7、crisistoadapttomarketcompetition,thesenseofurgency,improvetheabilitytorespondtomarketcompetition,improvemanagementandoperationofthemarket.Atthesametime,accordingtotheneedofindustrialdevelopment,vigorouslytheintroductionofhigh-qualitymanagementmanagementpersonnel,andstri
8、vetobuildahigh-qualityprofessionalmanagementteam,hardwork,andpromotetheentireworkforceknowledgestructure,agest
