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《中小化妆品企业生存三关（small and medium-sized cosmetics enterprise survival three）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、中小化妆品企业生存三关（Smallandmedium-sizedcosmeticsenterprisesurvivalthree）Smallandmediumsizedcosmeticsenterprisesmainlyproducemiddleandlowgradeproducts,andsmallandmedium-sizedtownsandruralareasarethemainmarkets.Becauseofthelackofprominentbrands,theirsurvivalanddevelopmenta
2、renotconcerned,butthereisthemostintensecompetitionhere.Theauthorhadthehonortopolishinthecircleformorethantwoyears,feelingsometruth,andwouldliketodiscusswithcolleagues.Onepass:SalesFirst,gooddealersarehardtofind.Generally,morecustomers,strongandreputabledealersareg
3、ooddealers,butthedealeralsohashisfatalweakness,thatisbecauseofthegenerationnowmanymanufacturers,donotpayattentiontothenewproduct,isoftenplacedonthecountertotheirsales,andthedealergeneraltradingconditionsareharsh(nondonotsell).However,foranewproduct,whatisneededmos
4、tisspecialcareandkeypromotion.Somedealerscanmeetthis,butsuchdealersaregenerallyinthestart-upstage,notmanycustomers,thestrengthisnotstrong,manufacturersfeeluneasy.TheTwoisdifficulttocollectmoney.Dealershaveacommon"occupationaldisease"-onlyhappygoods,nothappytopay.T
5、hedealertohisowndifficulties:customersoftenowe,warehouseandinventory,mayalsoaretocatchupwithabigbrandtogetherduepaymentandsoon,inaword,thereisaskeletoninthecupboard.Howtoovercometheseproblems,openupthesituation,bothways?1.Superviseandassistthedistributorstoestabli
6、shthetwoleveldistributionnetworkoftheirownproducts.Because:(1)thegeneraldistributionoftheprovinceisgenerallymorevarieties,dealersaredifficulttodistinguishbetweenheavyandheavy,whatcustomerswant,hesoldwhat.However,tothetwolevelandbelowthelocaldistributionlevel,eachw
7、holesalerdistributionofthesamegradevarietiesgreatlyreduced.Itcanbesaidthataslongastheproductintothelocaldistributionlayer,youcansell.Theattitudeoflocaldistributorsisthekeytothesuccessofaproduct'ssales.Therefore,thefocusofsalesshouldbesupervisionandassistance,theto
8、taldistributionofproductsintothetwodistributionnetwork.Atpresent,mostofthelowpriceproductsmanufacturersarefullyresponsibleforthesaleofresponsibilitybyth
