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1、中小企业草根营销模式寸步难行!（Thesmallandmedium-sizedenterprisegrassrootsmarketingmodecan'tdoanything!）Inthepresentera,ifanenterprisetriestoexpandthemarketonlybytheoldmethodandtheoldexperience,itmaydieveryhard.Thereasonisverysimple,whatthingsareinchange,andyouarethinkingnotonlywithimmutableandfrozen
2、,andclimateincludingdrawfurtherapartadvocatedbytheCPCCentralCommittee,aninnovativesociety,thetraditionaloldtrickalsoshowsthatbecauseofitsconservativeandwilleventuallybelatecomersbecomethefirstencountersuchatragicfate.Today,howweshouldrationallyplan,properlylayout,innovationmodel,integr
3、ationofresourcesandsoonisparticularlyimportant.Today,manyChineseenterprisesarefacingthecompetitionofglobaleconomicintegration,andtheystillhavedeep"grassroots"habitsandwaysofthinking.SaidthatChineseenterprisesfrommanagementtoproductshave"grassroots",therearetwomaincharacteristics:first,
4、reproductivecapacityisstrong,andtwoistheabilitytoresistriskisweak.Thefathercarriesontheline,themastertakesthediscipletoentertheline,thepartnerhasindependently,thedealertransformsintotheproducerandsoon.Chineseenterprisesinallareasofdevelopment,althoughshort,butthefissiontypeofdevelopmen
5、t,makingChina'svariousindustries"overcrowded."".Fordecades,someenterpriseshavedeveloped,butmoreenterpriseshavedisappeared.RememberBeijinghasabusinessowneroftensaid:"anenterpriseatanytimerisk,accidentallydied;morethan10years,sawsomeenterprisesaround,no,theindustry"boil"deadalotofpeople.
6、"Isthisthefateofmostbusinesses?Becausemanyindustriesareeasytoaccessanddifficulttooperate,someenterpriseswithstrongpracticalabilityaregrowingrapidly.Nowmanyenterpriseshaveencounteredthebottleneckofthedevelopmentinthe"notgo"and"down"stage.Productsbecomemoreandmorerefined,buttheefficiency
7、ofenterprisesisgettingworseandworse.Theratioofinputtoincomeislessthanayear,andenterpriseslacksustainableprofitability.Asaresultofmarketcompetitionpressure,causesoriginallylacksthefoundationprecipitationenterprisetobecomemoreandmoreimpetuous,theenterprisemanagementexcessivelypaysatten
