房地产市场调研—调查数据资料汇总与分析（下册）

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1、房地产市场调研—调查数据资料汇总与分析（下册）2、楼型需求取向分析不同年龄对楼型的选择分析由统计分析表可知，人们基本不接受高层的楼型；对小高层接受年龄段介于35岁以下，随着年龄的增大需求递减，需求份额占25.5%；多层还是最为接受，所占份额最大，为60.2%；另外，有9.2%对别墅表现出兴趣，集中在35-50岁之间。你期望的楼型是Total高层小高层多层别墅年龄分组30岁以下Count21024339%within年龄分组5.1%25.6%61.5%7.7%100.0%%within你期望的楼型是40.0%40.0

2、%40.7%33.3%39.8%%ofTotal2.0%10.2%24.5%3.1%39.8%30-40岁Count31011327%within年龄分组11.1%37.0%40.7%11.1%100.0%%within你期望的楼型是60.0%40.0%18.6%33.3%27.6%%ofTotal3.1%10.2%11.2%3.1%27.6%40-50岁Count0413320%within年龄分组.0%20.0%65.0%15.0%100.0%%within你期望的楼型是.0%16.0%22.0%33.3%20

3、.4%%ofTotal.0%4.1%13.3%3.1%20.4%50岁以上Count0111012%within年龄分组.0%8.3%91.7%.0%100.0%%within你期望的楼型是.0%4.0%18.6%.0%12.2%%ofTotal.0%1.0%11.2%.0%12.2%TotalCount52559998%within年龄分组5.1%25.5%60.2%9.2%100.0%%within你期望的楼型是100.0%100.0%100.0%100.0%100.0%%ofTotal5.1%25.5%60.

4、2%9.2%100.0%91不同职位对楼型的选择分析从被调查者职位来看，所有层面对多层都认可，但在有其他物业形式情况下，也会考虑。其中中高层管理者从经济条件和生活品质的追求上，对别墅比较感兴趣，选择小高层的集中在中层及高级、年轻职员，占25.5%。你期望的楼型是Total高层小高层多层别墅从事职位高级管理者Count02529%within从事职位.0%22.2%55.6%22.2%100.0%%within你期望的楼型是.0%8.0%8.5%22.2%9.2%%ofTotal.0%2.0%5.1%2.0%9.2%

5、中层管理Count2616226%within从事职位7.7%23.1%61.5%7.7%100.0%%within你期望的楼型是40.0%24.0%27.1%22.2%26.5%%ofTotal2.0%6.1%16.3%2.0%26.5%高级职员Count11204%within从事职位25.0%25.0%50.0%.0%100.0%%within你期望的楼型是20.0%4.0%3.4%.0%4.1%%ofTotal1.0%1.0%2.0%.0%4.1%职员Count21531553%within从事职位3.8%

6、28.3%58.5%9.4%100.0%%within你期望的楼型是40.0%60.0%52.5%55.6%54.1%%ofTotal2.0%15.3%31.6%5.1%54.1%工人Count01506%within从事职位.0%16.7%83.3%.0%100.0%%within你期望的楼型是.0%4.0%8.5%.0%6.1%%ofTotal.0%1.0%5.1%.0%6.1%TotalCount52559998%within从事职位5.1%25.5%60.2%9.2%100.0%%within你期望的楼型是

7、100.0%100.0%100.0%100.0%100.0%%ofTotal5.1%25.5%60.2%9.2%100.0%91小结：多层还是主力楼型，小高层也有一定的市场需求，需求层面素质高，年龄层低，可适当考虑，体量不宜过大，别墅建造应在后期景观成型后以吸引客户。不同年龄段购房选择区域分析不同的年龄段对开发区的认识不同，由下表可知，计划在开发区和新区购房的被调查者中，年龄多在35岁以下，其次是35-45岁。看重其富有朝气的的发展潜力，对现在尚不完善的配套认为，几年内会逐渐完备起来。购房地区Total市中心城东铁

8、西城南城北开发区新区X25岁以下Count21101218%withinX25.0%12.5%12.5%.0%12.5%25.0%12.5%100.0%%ofTotal2.0%1.0%1.0%.0%1.0%2.0%1.0%8.2%25-35岁Count15412315444%withinX34.1%9.1%2.3%4.5%6.8%34.1%9.1%100.0