服务产品网络营销策略探析论文定稿

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1、服务产品网络营销策略探析摘要：随着市场经济的迅猛发展，第三产业对国民经济的促进作用日益凸显，而以网络为载体的新型营销方式的产生，更使得服务业的发展如虎添翼。面对快速发展的网络营销现状，服务型企业只有顺应时代的需求，充分运用互联网的优势开展网络营销活动，才能够在竞争激烈的市场环境下求得生存和发展。本文从服务产品网络营销的概念、特征及作用入手，在对影响服务产品的网络营销环境进行分析的基础上，对包括政策、定价、促销、分销等策略的服务产品的网络营销组合策略进行了探讨。关键词:服务产品；网络营销；营销组合策略TheStrategiesand

2、AnalysisofServingProductE-marketingAbstract:WiththedevelopmentofmarketeconomyinChina,themarketcompetitionisbecomingfiercelydaybyday,theinfluenceoftheserviceindustrytothenationaleconomyisalsogrowing.Amongthisnetworkasthemediumofthenewmarketingmodeisemergingcontinually,

3、itpromotestheserviceindustrymoresuccess.Accordingtotherapiddevelopmentofnetworkmarketing,serviceenterpriseshouldconformtotherequirementsoftimes.Atthesametime,serviceenterpriseshouldmakefulluseoftheadvantageofnetworktoimplementthenetworkmarketingactivities,onlydothisca

4、ntheenterprisegaingreatsuccessinthefiercemarketcompetition.ThistestanalysistheconceptcharacteristicandpositiverolesofserviceproductE-marketing,atthebasisofE-marketingenvironmentanalysis,approachingasubjectfromdifferentanglesaboutE-marketingmixstrategy,includingpolicys

5、trategy,pricingstrategy,salespromotionstrategy,distributionstrategy.Keywords:servingproduct;E-marketing;marketingcombinationstrategy目录中文摘要英文摘要一、服务产品网络营销的概念、特征及作用··························································-1-（一）服务产品网络营销的概念································

6、········································-1-（二）服务产品网络营销的特征········································································-2-（三）服务产品网络营销的作用········································································-3-二、影响服务产品网络营销的环境因素分析····························

7、·····································-3-（一）经济环境········································································································-4-（二）竞争环境········································································································-4-

8、（三）政治法律环境······························································································-4-（四）技术环境···········