资源描述：
《外文翻译---城市形象略论》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、浙江农林大学本科毕业设计（论文）TheNegotiatedCityImageAndre´JanssonIntroductionThecityistheprimelocusofmodernconsumerism.Firstofall,itisthespaceinwhichmostcommercialcentreareconcentratedshops,restaurants,culturalestablishments,sportsarenasandsoon.Urbanareasarethelocationsofeconomicandsymbolicexchange.Secondly,the
2、cityenvironmentprovidesaforumforculturalimpressionsandexpressions.AsnotedintheclassicalwritingsofSimmelandBenjamin,themetropolisincorporatesanentiresystemofrooms,stagesandpassageswherethereflexiveindividualcangainsymbolicexperiences,aswellasmanifestinghisorheridentity.Thirdly,sincethemajorcitiesal
3、soincorporateamajorityofthecultureindustries,includingmostmediafirms,advertisingagenciesanddesigncompanies,theyarealsotheepicenterfromwhichagreatshareofthesymbolicflowsemanate.Incontemporarysociety,significantsharesofpeople’sculturalhorizonsareshapedbytheimagesandmessagesarisinginmetropolitanconte
4、xts,manyofwhicharegeographicallydistant.Finally,intheshapeoftraveldestinations,citiesareturnedintotheobjectsofdirectconsumption.Thedominantimageofthecity,intermsofhistoricalnarrative,personalities,buildings,companies,etc.,isnormallyconsumedinamannerinfluencedbycommercialactors,reinforcedbymediated
5、signs.Professionalimage-makersarecontinuouslyworkingonthesymbolicrefuelingofthecity-as-commodity.However,thecreationofthecityimageisnotonlyamatterofculturalpolicy.Whatthecityactuallybecomes,andhowdifferentgroupsexperienceit,dependupontheactivitiesofsocialactorsaswellassystemicforces.Forexample,eve
6、nthoughtherearestronghegemonicforces,foundeduponalliancesbetweenpolitical,culturalandecon-omicactors,supportingadominantimageofthecity,alternativeandoppositionalgroupingsarealwayschallengingsuchpointsofview(seeFigure1).Currently,theclearestexamplesaredefinitelytheinternational‘reclaimthestreets’an
7、d‘reclaimthecity’movements(seeKlein,2000).Andduringthepastfewyears,top-levelpoliticalmeetingssuchastheonesinSeattle,Prague,GoteborgandGenoahaveledtoworld-widemediaexposureoftheintensifiedstruggleoverurbanspaceing
