窗帘辅料定价简析毕业论文

窗帘辅料定价简析毕业论文

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时间:2017-09-21

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1、纺织工程分院毕业设计论文课题名称:窗帘辅料定价简析3目录前言·······························································1第一章绪论·························································21.1窗帘辅料的组成··················································21.1.1帘头························································21.1.2帘身·······

2、·················································41.1.3轨道························································41.2影响定价因素····················································51.2.1企业的营销目标··············································51.2.23生产成本···················································

3、61.2.3产品自身特点···············································7第2章实践讨论·····················································92.1实例1···························································92.2实例2··························································112.3实例3·····································

4、····················13第3章结论与建议··················································153.1结论··························································153.2建议··························································15参考文献····························································163致谢···············

5、················································173窗帘辅料定价简析摘要本文围绕窗帘辅料定价主题,讲述窗帘辅料组成和价格构成。从企业的营销目标、生产成本、产品的自身特点方面讨论窗帘辅料的定价因素,并以定价实例,实践分析窗帘辅料定价。提出在实践操作过程中,应时刻关注原料浮动,才能及时做出相对应的生产计划及价格调整。关键词窗帘辅料产品价格定价因素3前言改革开放三十年来,我国的纺织工业得到了飞速发展,从缺衣少被一跃成为纺织生产大国、出口大国和消费大国。同时,家纺行业纺织工业的三大支柱产业之一,在近十几年也得到了快速的发展。2008年我国家纺行

6、业继续保持良好的运行态势,全行业产、销、效益等方面继续保持稳定增长态势,行业骨干企业通过结构调整、技术改造、设计创新和打造自主品牌,实现了企业持续良好发展。2008年全社会家纺行业产值达到8800亿元,比上年增长了11.4%。家纺产品出口246.8亿美元,比2007年增长14.47%(如剔除美元贬值的影响实际增长约为6%);进口11.47亿美元,比2007年增长3.16%。随着全球经济一体化和发达国家产业调整的加快,我国家用纺织品出口比重逐步增大。目前我国已经成为世界上最大的家用纺织品出口国。未来几年,中国家纺市场预计将净增加2000-3000亿元的市场。作为纺织业三大最终产品领域之一

7、的家用纺织品,消费者卫生保健意识的增强使得对家纺功能性要求越来越高,对于功能性家纺产品的研发成为整个世界家纺业的发展趋势,人们开始更多地注重自己的独特生活品位,追求较高的心理满足感。更多的人开始注视家居文化,重视家居产品的品位和时尚,突出个性、环保、健康。本文仅就家居产品中窗帘辅料定价进行简单分析,以具体实践分析影响窗帘辅料定价的因素。13第1章绪论1英文状态下,注意格式.1窗帘辅料的组成窗帘辅料一般由帘头、帘身和轨道组成的。1.1.1帘头[1

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