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1、企业渠道拓展新出路（Theenterprisechannelexpandsnewwayout）TheenterprisechannelexpandsnewwayoutMarketinrapiddevelopment,newproductappearconstantly,marketcompetitionraged,redseablueoceanhavebeendigging,inthefaceoffiercemarketcompetition,fast-movingconsumergoodscompanieshowtofin
2、dthemostsuitableforhismostbeautifulobjects,completeenterprisemarketdevelopmentplan,thisisalotofenterprisesveryheadache,businesspeopleareblind.Inthisarticle,wewillmakeasimpleanalysisfromthefollowingtwoquestions:First,whatkindofdealerissuitableforthedevelopmentofthis
3、enterprise?Second,howdoenterprisesgetthefavorofthesedealers?Firstofall,itisnecessarytomakeasetofdealerstandardssuitableforthedevelopmentoftheenterprise.Itisessentialtoensurethequalityofinvestment,includingthefollowingquestions:Whatisthecompany'smarketingstrategy?Ou
4、rgoalistobeanationalmarketoraregionalmarket;OurannualgoalistoincreasemarketshareandincreasethemarketrateToachieveadefinedprofittarget;Whatisthestrategicobjectiveforthenextfewyears?Whatcategorydoesthecompany'sproductsbelongto?Whatarethecharacteristics?Suchas:isthesh
5、elflifeshorter,vulnerabletobreakage,highturnoverrate,capitalappropriation,etc.,hasspecialneedstothechannelPlease?Whatisthemarketpositioningoftheproduct?Whatkindofmarkettacticsareused?Isitthewaytoencirclecitiesinruralareasorthroughcentralcityradiation?4.Whatisthecha
6、nnelstructure?Isitatotaldistribution+distributionsystemordirectmarketing+distributionoramarketway?5.Whatterminalsalesarethere?IsitKA,conveniencestore,store,wholesalemarket?Secondly,measuretheappropriatestandardsofdealers,including:1.Capitalstrength:forsomeproductsw
7、ithhighturnoverandwinningquantity,theyhaverelativelyhighrequirementsfordealers'capitalstrength,suchasmilk,beverage,beerandsoon.2.Distributioncapacity:alsofortheaboveproducts,therequireddeliverycapacityishighandneedstobedistributedtoeachterminaleveryday.Forsomewhole
8、saleproducts,distributionLowabilityrequirements.3.Salesteam:therequirementsofthesalesteamareobviouslydifferentforthemerchantswhooperateKAchannels
