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《翻译技巧广告英语翻译探美（translation translation of english advertisement glasstem）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、翻译技巧广告英语翻译探美（TranslationtranslationofEnglishadvertisementglasstem）IntheprocessofEnglishadvertisementtranslation,inordertoensurethereproductionofadvertisinglanguageartandadvertisingdiscoursestyle,thetranslatormusthaveathoroughunderstandingofadvertisingproductsanda
2、dvertisingdiscoursecontentandartisticform,followthetwoEnglishlanguageandexpressioncharacteristicsofdifferenthabits,throughthefaithfulandaccuratetranslationtoreproducethebeautyofimagebeauty,simplebeauty,beautyoflanguage.Thispapermakesacontrastiveanalysisofmanyexam
3、plescited,anddemonstratesthetranslationpracticeofadvertisingEnglishundertheperspectiveofdemonstrationaesthetics.Advertising,asanappliedlanguage,isawidelyusedmediumofcommunicationintoday'ssociety.Inordertomaketheadvertisementhavespecialappeal,canattracttheattentio
4、nofreadersinaninstant,stimulatetheirdesiretopurchase,eventuallybuyingbehavior,manyadvertisementsareafterrepeatedscrutiny,withuniquewords,syntaxissuccinctandrichconnotation,hasastrongartisticappealandartisticbeautyoflanguage.Excellentadvertisementnotonlyhashighcom
5、mercialvalue,butalsohascertainlinguisticresearchvalueandaestheticvalue.WiththerapiddeepeningandexpansionofChina'sforeigneconomicandtradecontacts,theinfluxofforeignadvertisinghasbecomeanimportantsourceforChineseenterprisesandconsumerstoobtaincommodityeconomicinfor
6、mation.AdvertisingEnglishtranslationinvolvesmarketing,advertising,consumerpsychology,aestheticsandinterculturalcommunicationandothermulti-disciplinaryknowledge,thisarticlemainlyfromtheaestheticperspective.FuZhongxuanthought,"translationisakindofaestheticactivityi
7、nwhichtheaestheticsubjectconvertstheaestheticobjectintoanotheraestheticobjectthroughtheaestheticintermediary(thetranslator'saestheticconsciousness)."Thecriterionoftranslationbeautyrequiresthatthetranslatorfaithfullyreproducethecontentoftheoriginaltextanditsaesthe
8、ticquality,requiringthatthetranslationhasthesamecontentandaestheticqualityastheoriginal.Becauseeachnationality,eachcountry'shistoricaldevelopmentisdifferent,th
