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1、通胀阴影下的企业如何把握自己的命运（Howdoesanenterpriseintheshadowofinflationgraspitsowndestiny）Inflationthiswolflookslikeisreallycoming.Thelatestfiguresare:foodpricesrosesharply,AugustCPIrose6.5%,the4consecutivemonthhitanewhigh,increaseinnovationofanewhighofnearly11years.Accordingtothetraditionalec
2、onomics,Chineseshouldhavebeenintheshadowofseriousinflation.Inthiscase,theconsumergoodsindustryisundoubtedlythefirst.Underinflation,theconsumergoodsindustryifnotwillingtoorcannottoleratelowprofits,enhancetheproductselectionbynotesmeasureprice--theprice,itwillviolatetheconsumerpsycho
3、logy,easytocauseconsumerresentment,causingfurtherlossofbusiness.EuropeandtheUnitedStatesandothercountriesinthedevelopmentofcapitalisminseveralhundredyears,severaltimesseriousinflation,andinflationintheconsumergoodsindustry,mostlytherewillbesuchasituation:alargenumberofsmallandmediu
4、m-sizedenterprisescloseddownormergedduetotheimpactofinflation,andthosebigbrandsandlargeenterprises,althoughitalsosufferedashockintheinflation,butrelyonthestrongbrandadvantagesandenterpriseresourcecapacity,theynotonlysurvived,itoccupiesfurtherbreakthroughrateinmarketshare.Itcanuseab
5、asicruleofcapitalinvestmenttoexplain:capitalformationsystemishuge,soitismorecomplex,abilitytoresistrisksstronger.Butfromtheaspectsofmarketingresearch,wealsofoundthatenterpriseshavehigherbrandvalue,soitismorepowerful,abilitytoresistrisksstronger.Whentheshadowcomes,whatenterprisessho
6、uldhavewhatkindof?Orthatthemarketingstrategyisdifferent,whatwillbewhatkindofimpacttotheenterprise?Strategya:risingpricesinadditiontotheflowFormostenterprises,thepressureofinflationisveryharsh.Therisingcostofproduction,continuetoreducecorporateprofitscausedby.Thedistributionofpressu
7、reisalsosqueezingthelivingspaceofenterprise.Thecapitalisnotsufficientforsmallbusinesses,thesqueezewouldcausefatalasphyxiation:nowtheconsumergoodsindustryofsmallandmedium-sizedenterprisesinthesmallscaleofproduction,thealreadylowprofit,butonlyinJulythisyear,ChineseCPIroseupto5.6%,has
8、enteredtheboundsoftheserio
