资源描述：
《企业怎样才能真正掌握自己的命运（how can an enterprise truly control its own destiny）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、企业怎样才能真正掌握自己的命运（Howcananenterprisetrulycontrolitsowndestiny）Inrecentyears,Chinesemarketingmarkethasbeensurgingtrend,thequick,"ax"-thewaytosolvetheproblem,hasbeenunabletosupportthemarketwithcountlesschanges."AfreshChibiandays,"profiteeringera,hasceasedtoexist,theprofitleve
2、lofthemarketdecline,thereformofmarketingmodelhasbecometheimminenttaskforallenterprises.Infact,ifwedonotgiveupthisbackwardmodeonadvertisingbombingattempttotearthegapinthemarket,willeventuallyturnthecompanytothedangerofsurvival.Overthepast20years,Chinesemarketupsanddowns,th
3、eshortagetosurplus,themostfundamentalisthemainline:therewerecompletelyreversedtheconsumerpsychologyandconsumerdemand.ThatextensiveplunderingpracticeshadsomanyconsumerstoproduceimmunityandItisquitecommonforspeculation.Istheso-called"thepoorarechanged,changethepass",thisisa
4、timeforthesurvivalofthefittest,changecasesmarketchangespromptedyoumustaddtheconceptofchange.Onlyathoroughgraspofconsumerpsychology,tomeetconsumerdemand,enterprisescangetridofthemarketenvironmenttobecometheshacklesofthestrongcontroloftheirowndestiny.Let'stakealookattheface
5、ofMcDonald'sKFCtakecitiesandseizeterritoryishowtodo:Fromthebeginningof2006,theimplementationoftheMcDonald'sstoresareopen24hoursaday,thenthenextisaseriesofcombinedtoimprovethediningenvironment,openingandSinopeccooperation"drivein"autopilotrestaurant,roomservice.Thepurposei
6、stoexpandtheMcDonald'sstoresdealingintimeandspaceandopportunitiestoimprovetheexistingcustomers,eachstoresales.Today,McDonald'sfrom"more"to"morelevels".Thatisnottoemphasizetheshopquantityandspeed,butthestoresasaterminaltoenhancetheconsumerexperience,toincreasetheviscosityo
7、fcustomersfromfood,beverage,comfort,environmentandotheraspects,inordertoimprovethesinglestoresales.ThelatestintheNorthAmericanmarketforStarbuckslaunchedthepracticeis,tastegoodbutalowerpriceofcoffee"plan".Inaddition,anotherdecisiveapproachisofftheprofitrateoflessthan10%oft
8、hestores,from2005to2007,theglobalnumberofretailoutlets(excludingfranchisestoresandmembership)fro
