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1、功能翻译理论视角下企业简介英译策略的探析
Introduction
Corporateprofileisthewrittentexttobuildtheimageoftheenterprise,byusingsomevividwordstoshowtheirplentifulachievements、reflextheiruniquecultureconnotationandestablishacommunicationplatform.Themainfunctionofcorporateprofileprovid
2、esinformationandsetsagoodenterpriseimage,andachievesthebusinessaimofattractingconsumersandcooperativepartners.Nowadays,theglobaleconomicintegrationmakestheeconomictradeescalationintheworld.
Consequently,forChina’senterprises,it’snodoubtthatahighqualityEnglishp
3、rofilewillbecomeimportantmediumswhichmakeenterpriseshaveafootholdintheinternationalmarket,promotetheinformationcommunication,knowledgeinnovationandregionalcompetitivenessbetweendomesticandforeignenterprises.
ThecurrentsituationofChinesecorporateprofilestransla
4、tionisnotverygood,theproblemscanberoughlysummedupastwokinds:thefirstiscalled“trauma”(orcalled“bruising”),whichisaslightproblem;itusuallyappearsinthesmallfirmsC-Etranslation.Itincludesthreeaspects:printingorspellingerrors、wordingandcollocationerrors、grammarerror
5、s;Thesecondiscalled“internalinjury”,therearenoerrorsofwordsandgrammar,buttheforeignreaderscan’tunderstandwhattheprofilewantstoexpress.Theseproblemsaremainlycausedbythetranslators,becausetheydon’tconsiderthereadersandtargetlanguagecustoms,theyarecontrolledbysour
6、cetextandcopyeverythingindiscriminatelyandtransplantmechanically.(Chengang,2004)
TheSkopostheorieofGermanfunctionalismschoolcangiveagreatdirectiontopracticaltext’stranslation.Thisarticle,directedbytheSkopostheorie,takesZhangzhouenterprises’C-Ecorporateprofiles
7、astemplate,analyzesthetextfunctionofcorporateprofilesandthedifferencesbetweenC-Ecorporateprofiles,andfinally,putsforwardtheChinesecorporateprofilestranslationstrategies.
ChapteroneGermanfunctionalisttranslationtheory—Skopostheorie
Thispartgenerallyintroducest
8、heGermanfunctionalisttranslationtheoryandsummarizesofSkopostheorie.ItisthemostimportanttheoryincorporateprofilesC-Etranslation,anditcanhelptranslatorsfindsuitablewaystomakea
