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1、东盟商务区的品牌诉求价值取向剖析（AnalysisofbrandvalueorientationofASEANBusinessDistrict）AnalysisofbrandvalueorientationofASEANBusinessDistrictAuthor:XuGuangchong(GaoChongbrandagency[International]CEO)-Original-pleaseindicatethesourceandsignatureoftheoriginalauthor.Source:GaoChongbrandagency[International-expert
2、opinion-chiefexpertXuGuangchongAboutASEANBusinessDistrictChinaASEANInternationalBusinessDistrictislocatedintheeastofNanningCity,adjacenttothemainvenueoftheExpo--NanningInternationalConventionandExhibitioncenter.ChinaASEANInternationalBusinessDistrictislocatedinNanningCityNorthFenglingDistrict,na
3、tionalAvenue,southofQingxiumountainscenicspot,WestGreenRoad,ShimenroadtotheeastofForestPark,tongguling.TheASEANInternationalBusinessDistrictconsistsoftwofunctionalareas:thecoreareaofinternationalbusinessandtheLiaisonOffice(offices)ofASEANcountries.Thecoreareaofinternationalbusinesscoversanareaof
4、110hectares,andtheASEANLiaisonOffice(Office)coversanareaofabout60hectares.Thecoreareaofinternationalbusinessisacomprehensivefunctionalareawhichintegratesbusiness,office,hotel,culture,conference,exhibitionandresidence.TheLiaisonOffice(Office)baseofASEANcountriesprovidesbusiness,officeandlifeservi
5、cesforgovernmentagenciesandbusinessorganizationsofASEANcountries,andhasabusinesscomplexwithnationalcustomsandfeatures.Thereare16newroadsinthewholebusinessdistrict,ofwhich8aremainroads.AsamajorserviceprojectChinaASEANExpo,ChineseASEANInternationalBusinessDistrictofMalaysia,Thailand,Philippines,Vi
6、etnamandotherASEANcountriesoftheplanningandconstructionoffourhectaresoflandforconstruction,nationalLiaisonDepartment,office.Thebusinessdistricthasalsoplannednearlytwopointsevenhectaresofoffices,basesandconstructionsitesforJapan,SouthKorea,HongkongandMacaospecialadministrativeregions.ChinaASEANIn
7、ternationalBusinessDistrict,inadditiontotheconstructionofnationalLiaisonDepartment,providegoodofficesforEastAsiancountriesgovernmentofficesinNanningandbusinessorganizations,isalsosupportingtheconstructionofthecoreareaofinter
