中国数字电视运营研究报告

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1、中国数字电视运营研究报告中国数字电视运营研究报告【2009-2010年中国数字电视运营研究报告】介绍：　　Abstract　　AccordingtotheprovisionsofSARFT,Chinawillcarryoutdigitalbroadcastandtelevisionroundlyin2010,andwillhaltanalogTVprogramsin2015.Withtheapproachingdeadline,thepaceofconversiontoDTVspeedsupinChina.I

2、n2009,Chinaboastedof174millioncableTVsubscribers,including65millioncableDTVsubscribers.　　ThenumberofCableDTVSubscribersinChinarosefrom190,000in2003to65millionin2009.NewsystemsofcableDTVtechnologyhavebeenestablishedin53citiesandregionsacrossChina,andtheholis

3、ticdigitaltransformationhasbeencompletedin31onesofthesecities.Guangxi,Shaanxi,JiangxiandJilinprovinceshavefinishedtheprovincialnetworkintegration.　　Astheyearof2015drawsnear,ChinahasacceleratedthepacetoturntoDTV.Inthefuture,agreatnumberofDTVHDchannelsandspec

4、ializedchannelswillmushroominChina,andPay-TVwilldevelopfurther.　　InadditiontoCableDTV,TerrestrialDTV,SatelliteDTVandIPTVhavealsobeendevelopingrapidly.　　ThedevelopmentofterrestrialDTVmainlybenefitsfromtheexpandingdemandformobileDTVdrivenbythesubstantialgrowt

5、hofbuses,subwaysandotherways.Onlyinthefirst-tiercities,suchasBeijing,ShanghaiandGuangzhouwheretensofthousandsofbusesexist,terrestrialDTVcangenerateprofitviaadvertising.DomesticmanufacturersfailedtoapplyterrestrialDTVtothebusesinsecond-tiercities,includingSu

6、zhou,HangzhouandWuxi.　　Now,satelliteTVservicesareonlyallowedtobeprovidedinremoteareasinChina,soChinahasnorealsatelliteTVoperator.However,thecoveragecost,particularlythemarginalcostofsatelliteTVischeaperthanthatofCATVandIPTV.　　Theexternalpolicyenvironmentwhi

7、chChina'sIPTVmarketisconfrontedwithhasnot-6-中国数字电视运营研究报告turnedfavorable,thereisstilltheamountingpressurefromthebroadcastingsystem.However,afterseveralyearsofpromotion,thenumberofsubscribershasincreasedtoacertainextent.TheIPTVsubscribersnumbered2.65millionin

8、2008,and4.33millionin2009withanincreaseof63.4%.InShanghai,Zhejiang,Guangdong,Jiangsuandothereconomically-developedareas,thenumberhasbeenrisingrapidly.ThenumberofIPTVsubscriberswillreach8.5millionin2010