2023年湖南电大1月实用广告英语试题

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ᔁ7248ᓭᵯᜧ20231ᨴᦟὃᵨ⚪202312ᨴᑖᔁI.TermTrans1ation10⚪⚪2ᑖᐳ20ᑖA.Putthefol1owingintoEng1ish1.!"#$஺_____________2.'()*3.+,-஺4..├01஺஺___________________________________________________________5.+ᡊᶍ஺________________________________________________________B.PutthefoliowingintoChinese:6.0brandloyaIty47.ereativemix஺

18.purchaseintent0009.artdesign10.exclusivedistributionᑖᔁ----------------------ILSenteneeTranslation10⚪⚪4ᑖᐳ40ᑖA.PutthefollowingintoEnglish:11.5678ᔲᑣ⌨<஺12.=ᜩ?ḄABCDEᕸᖹHIJKLMNஹKLP⏣ஹKLRᕡT13.UVWXᡝ᜜[\ᯠV^஺14._`abc5defaᦻh•15.VjkRlmn⁐஺B.PutthefollowingintoChinese16.Thecontentofanadvertisementmustbetruetofacts,sound,cIearandeasytounderstandandmustnotcheatusersandcons

2umersinanyway.17.Monopolyandunfaircompetitionshallbeprohibitedinadvertisingoperations.18.®Behindeverygoodadvertisementisacreativeconcept,abigideathatmakesthemessagedistinetive,attentiongetting,andmemorable.19.eAdvertisingobjectivesshou1dbespecific,realistic,andmeasurab1e.20.Thecontentofanadvertisementtobepublished,broadcast,instaliedorpostedshal1bekeptwithintheadvertiserzsbusinessscopeorthescopepermittedbytheState.ᑖᔁShort—AnswerQuestions8⚪⚪5ᑖᐳ40ᑖDirections:G\veabriefanswertoeachofthefollowingquestions:21.What'sthedefinitionabouttuadvertising,??

322.What'sthechangeinadvertisingindustrysince1990's?23.Whydoestheadvertiserentrustitsadvertisingbusinesstotheadvertisingagency?24.Whatarethemethodsfortheadvertisingbudget?

425.Whatistheadvertisingcreativemix?26.Howmanyfactorsshouldbeconsideredinartdesign?Whatarethey?

527»Howcananaddesignerereatetheinforma1ba1anceofthead?28.஺Whatcriteriashouldagood1ayoutoftheadhave?

6ᔁ7248ᓭᵯᜧ20231ᨴᦟὃᵨ⚪᪗ᫀᑖᑣI.Termtrans1ation.10⚪⚪2ᑖᐳ20ᑖA.PutthefoilowingintoEng1ish:1.corporateimageCI
2.obrandpreference3.advertisingaudience4.»salespromotion5.<>advertisingstrategyᑖpᑣজrᦻᓫtuᑏ┯xyᡷ1ᑖ,┯|yI}ᡷ2ᑖ~ঝxyᓫtᡷ1ᑖ~ঞᜧᑏ┯ᡷᑖ஺B.Putthefo11owingintoChinese:6.'(7.ᔠ8.஺ᔣ9.஺10.ᑖ├ᑖpᑣᑏ┯xyᡷ1ᑖ,ᑏ┯|yḄᡷ2ᑖ஺11.SentenceTranslation10⚪⚪4ᑖ
ᐳ40ᑖA.Putthefo1lowingintoEnglish:

711.Qualityguaranteed,oryourmoneyback..12.TodaynewMaxwe11Houseisricher,mellower,andmoredelicious!13.Nativeandnatural1ybredchickens.Outdoorbreedingandnaturalgrowth.14.Improvecitizens,qualityandpromotethecity'scivilization.15.ThebeautyoflifecomesfromgreeneryB.PutthefoliowingintoChinese16.+ᑁஹᏉஹஹhI¡¢#£¤¥ᵨᡝ§¨©ὅ஺17.ᙠ+¬⃩01®¯Ἥᚘ²§ᔠ³´µ¶·஺18.஺xy¸¹Ḅ+º»¼ᨵxyᭆ¿ÀÁxyᜧÂ+ÃÄÅ-ÆᔾÈÉÊË᧕ÍÎ஺19.+ÏḄÐÑᐹÓஹÔÊËÕIÖ6஺20.×ஹØஹÙÚḄ+ᐸᑁÐÑᙠ+ÜᡝḄ¬⃩ÞᡈὅàáÕḄÞᑁ஺ᑖâhãäåᑖ·æçèé,10⚪⚪4ᑖᐳ40ᑖ஺⚪ᑖᑖ·5y᫏ë:ᑖpíII4éæî⊤ðUᦻᑁñòóᵹ,õö³┯~3éæî÷*⊤ðUᦻᑁ,öæ÷ñòᨵáö³┯~2éæîøù⊤ðUᦻᑁ,öæøùñòᨵxúö³┯~1éæÅUᦻḄᑁᨵûᐭöæᩖþö³┯÷ÿ0
⚪Ḅᦻᡈ஺IV.PassageCompletion8⚪⚪5ᑖᐳ40ᑖ21.What'sthedefinitionabout"advertising”?Advertisingisanon-personalcommunicationofinformation,usua1lypaidforandusua11ypersuasiveinnature,aboutproduets,servicesorideasthroughvariousmedia.22.What'sthechangeinadvertisingindustrysince1990's?Changedplanofbudgetal1ocations:moreonsalespromotionsandeven

8tsponsorships,lessontraditionaladvertising23.Whydoestheadvertiserentrustitsadvertisingbusinesstotheadvertisingagency?First1y,theagencyemploysexperiencedprofessiona1s,andsecondly,anotherserviceoftheagencyistocontactthemedia.Theycansavetimefortheirclient.24.«>Whatarethemethodsfortheadvertisingbudget?Thesixmethodsfortheadvertisingbudgetareasfoilows1).thepercentage-of-sa1esapproach;2)thepercentage—of-profitapproach3)theobjectivemethod4)theunitofsalemethod;5)theshare-of-marketmethod6)thecompetitiveparitymethod;25.Whatistheadvertisingereativemix?Theyareadvertisingmessage(copy,art,production),targetaudienee,productconcept,andcommunicationmedia26.Howmanyfactorsshouldbeconsideredinartdesign?Whatarethey?Therearefourfactors.Theyarei1lustrationdesign;head1inedesign;colordesign;layoutdesign.27.Howcananaddesignercreatetheinforma1baianceofthead?1)Settheopticalcenter:2)Puttheheavierelementsfartherfromtheoptica1center;3)Putthelightere1ementsnearertothecenter.

928.Whatcriteriashouldagood1ayoutoftheadhave?Agood1ayoutoftheadshouldhavethefo1lowingcriteria:1)Informa1balance;2)effect!vedirection;3)clarityandsimplicity;4)continuity.ᑖᑖ⚪8⚪⚪5ᑖᐳ40ᑖ஺⚪ᑖᑖ6᫏:ᑖ"#$5%ᑗ⚪'()*+ᵹ'-┯/4%ᑗ⚪,'(1)*ᨵ34'-┯/3%56ᑗ⚪'(56)*ᨵ78'-┯/2%ᨵ9ᐭ'(;)*'-┯/1<1%ᨵ1ᜧ9ᐭ'(ᩖ?@'-┯/<0
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