湖南电大2014年1月实用广告英语考试

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1、试卷代号：7248湖南广播电视大学2014年1月开放教育期末考试实用广告英语试题2013年12月题号IIIIII总分分数得分评卷人I．TermTranslation(10小题，每题2分，共20分)A.PutthefollowingintoEnglish:1.公司形象___________________________________________________矚慫润厲钐瘗睞枥庑赖。2.品牌偏好___________________________________________________聞創沟燴鐺險爱

2、氇谴净。3.广告受众___________________________________________________残骛楼諍锩瀨濟溆塹籟。4.促销活动___________________________________________________酽锕极額閉镇桧猪訣锥。5.广告战略___________________________________________________彈贸摄尔霁毙攬砖卤庑。B.PutthefollowingintoChinese:6.brandloyalty________

3、__________________________________________謀荞抟箧飆鐸怼类蒋薔。7.creativemix__________________________________________________厦礴恳蹒骈時盡继價骚。8.purchaseintent__________________________________________________茕桢广鳓鯡选块网羈泪。9.artdesign____________________________________________

4、______________鹅娅尽損鹌惨歷茏鴛賴。10.exclusivedistribution__________________________________________________籟丛妈羥为贍偾蛏练淨。得分评卷人II.SentenceTranslation(10题，每题4分，共40分)A.PutthefollowingintoEnglish:11.质量保证，否则退款。12.今天新的麦斯威尔（咖啡）比以往更加丰富、更加芳醇、更加美味！13.原生土鸡，户外放养，自然生长。14.提高市民素质，增强城市

5、文明。15.生命之美，源于绿色。B.PutthefollowingintoChinese:16.Thecontentofanadvertisementmustbetruetofacts,sound,clearandeasytounderstandandmustnotcheatusersandconsumersinanyway.預頌圣鉉儐歲龈讶骅籴。17.Monopolyandunfaircompetitionshallbeprohibitedinadvertisingoperations.渗釤呛俨匀谔鱉调硯錦。1

6、8.Behindeverygoodadvertisementisacreativeconcept,abigideathatmakesthemessagedistinctive,attentiongetting,andmemorable.铙誅卧泻噦圣骋贶頂廡。19.Advertisingobjectivesshouldbespecific,realistic,andmeasurable.擁締凤袜备訊顎轮烂蔷。20.Thecontentofanadvertisementtobepublished,broadcast,

7、installedorpostedshallbekeptwithintheadvertiser'sbusinessscopeorthescopepermittedbytheState.贓熱俣阃歲匱阊邺镓騷。得分评卷人III.Short-AnswerQuestions(8题，每题5分，共40分)Directions：Giveabriefanswertoeachofthefollowingquestions:坛摶乡囂忏蒌鍥铃氈淚。21.What’sthedefinitionabout“advertising”?22.

8、What’sthechangeinadvertisingindustrysince1990’s?蜡變黲癟報伥铉锚鈰赘。23.Whydoestheadvertiserentrustitsadvertisingbusinesstotheadvertisingagency?買鲷鴯譖昙膚遙闫撷凄。24.Whatarethemethodsfortheadvertisingbudge