湖南电大2014年1月高级商务英语试题

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1、试卷代号：7660湖南广播电视大学2014年1月开放教育期末考试高级商务英语试题2013年12月注意事项一、将你的准考证号、学生证号、姓名及分校（工作站）的名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场；二、仔细读懂题目的说明，并按题目的要求答题。答案一定要写在答题纸的指定位置上，写在试卷上的答案无效；三、用蓝、黑圆珠笔或钢笔答题，使用铅笔无效。高级商务英语试题第7页（共7页）PartIVocabularyandStructure(30分)Section1(1-10题，每题1分，共10分)Match

2、thewordsontheleftwiththeirdefinitionsontheright.1.tosackA.ashorttuneusedinacommercialtoadvertiseaproduct2.intranetB.businesscompanymadeupofanumberofdifferentfirms3.tologonC.atimelimitforanactivity4.sloganD.asystemthatconnectstogethercomputersinthesamecompanyororganisation5.

3、topositiononeselfE.toconnecttotheInternet6.conglomerateF.tofindaplacefromwhichtooperatethemselves7.jingleG.todismiss8.deadlineH.amemorablesentenceusedtoadvertiseaproduct9.toquantifyI.ageneralplanintendedtoachievesomethingoveraperiodoftime10.strategyJ.tomeasurestatisticallyS

4、ection2（11-20题，每题2分，共20分）Chooseawordorphrasefromthelistforeachspaceinthepassagebelow.environmentfaceanalysisfeaturesrequiredresultcapitalmayhelplookshavehanduptointoASWOTanalysisisananalyticaltoolthatcanhelpyouworkthroughalltheinformationyouhaveaboutyourbusiness.‘SWOT’stand

5、sforstrengths,weaknesses,opportunitiesandthreats.Thistypeof(11)_________representsanefforttoexaminetheinteractionbetweentheparticular(12)_____________ofyourbusinessandtheexternalmarketplaceinwhichyoucompete.Manyoftheconclusionsthatyoudrawasa(13)__________oftheSWOTanalysiswi

6、llbeincorporated(14)_______strategysectionsofthebusinessplan.themarketanalysisandthemarket.TheinternalportionofaSWOTanalysis(15)_______attheindividualstrengthsandweaknessesofyourspecificbusiness.Forexample,youmayhaveafavorablegeographiclocationthatmakesyoumoreaccessibletocu

7、stomersthanyourcompetitors.Youmay(16)_______the高级商务英语试题第7页（共7页）other(17)_______investedinstate-of-artequipmentthatonlyrecentlybecameavailable.Ontheother(18)________,youmayhaveproblemsmanagingyourinventoryoryoumayhaveemployeeswhojustarenot(19)_______tothetasksthatwillberequi

8、redtoimplementyourplan.Similarly,theexternalanalysislooksattheopportunitiespresent